Marketing Manager

h3Who we are /h3pOTIV is a Ghent-based company leading the autonomous revolution in rail. We are on a mission to increase safety and efficiency of railway operations by teaching rail vehicles to drive autonomously. By making trains more efficient and safer, we actively contribute to a modal shift and a greener future. We bring this vision to life by a unique focus on the most challenging environments such as cities, shunting yards and industrial sites. Thanks to high-profile partners and world-leading clients such as Deutsche Bahn, SNCF Group, ArcelorMittal and CAF we deliver the future of railway operations today. /ppOTIV is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic. OTIV strives to create an environment in which all employees feel confident in their ability to bring their authentic selves to work and secure collaborating with colleagues and customers. /ph3What you will do /h3pAs our very first Marketing Manager, you’ll own and build the OTIV brand from the ground up,creating the voice, content, and presence that puts us on the map globally. You’ll develop and execute campaigns across channels that directly generate pipeline and support enterprise sales cycles. You’ll manage our website as a conversion asset, using data and experimentation to continuously improve performance. Being part of the commercial team, you’ll translate complex product value into sharp messaging, enablement materials, and content that moves deals forward. You’ll bring structure to how we use AI tools and modern martech, setting the foundation for a scalable marketing function. /ph3Tasks and responsibilities /h3ulliOwn and evolve the brand: tone of voice, visual identity, messaging framework, and positioning /liliBuild and manage the content engine: editorial calendar, blog, case studies, whitepapers, and social /liliPlan and execute demand generation campaigns across LinkedIn, paid search, email, and events /liliManage and optimize the company website for conversion, SEO, and user journey /liliDevelop sales enablement materials: decks, one-pagers, battle cards, and customer stories /liliTrack and report on funnel metrics, campaign performance, and pipeline contribution, translating data into executive-ready insights /liliRun structured experiments to improve funnel performance and pipeline velocity /liliLeverage AI tools to scale content output and marketing operations /liliSupport product launches and feature releases with go-to-market content and campaigns /liliOwn the marketing tech stack: HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, Claude, etc /liliBuild and grow a community of customers, prospects, and industry peers, through events, forums, newsletters, or digital channels, to drive brand affinity and long-term pipeline /liliA hands-on marketer with 4+ years in B2B SaaS or deep tech,you’ve built things from scratch and know what good looks like /liliA strong storyteller who can translate complex technology into sharp, compelling messaging for enterprise buyers /liliData-driven: you measure what matters, optimize relentlessly, and can present pipeline and funnel insights /liliComfortable being the only marketer in the room, you don’t wait for a team to get moving /liliA natural community builder who understands that long-term brand and pipeline come from relationships, not just campaigns /liliAI-native: you use AI automationsdaily to move faster /liliCollaborative by nature, you work closely with sales, product, and tech /liliYou thrive in a fast-moving environment, where the playbook is still being written /li /ulh3What

we offer
/h3ulliFull time offer with competitive salary package. /liliInternational environment in a disruptive scale-up with opportunities to grow. /liliEarly riser or night owl? Either way, you’ll fit right in our flexible

working hours
system. /liliHybrid working policy, with an office in beautiful Ghent (Belgium). /liliCollaborative, transparent, and fun-loving office culture. /liliTeam events and quarterly offsite. /lili32 days of vacation. /li /ul