Senior Manager, Marketing Mgmt

h3Position Overview /h3pWe are seeking our new bHead of Portfolio Marketing /bto join the SBS team /ppReporting directly to the CMO, the Head of Portfolio Marketing leads the team responsible for product marketing and the content engine that powers SBS's market presence. This is a senior leadership role combining the depth of a B2B Product Marketing leader with the editorial ambition of a modern content strategist. /ppYou will manage a team of 6-9 people — PMMs covering SBS's full product portfolio across key geographies and a content function that translates product insight into compelling narratives for buyers, analysts, and influencers. /ppbLocation: /b Paris, France /ppbHybrid: /b 60% Remote 40% Onsite per Month /ph3Responsibilities /h3ulliLead the global Product Marketing strategy across the SBS portfolio, developing differentiated positioning, messaging, and value propositions that resonate with target markets and buyer personas. /liliDefine and maintain consistent product positioning and messaging frameworks across all solutions, ensuring alignment with corporate strategy, customer needs, and competitive differentiation. /liliOwn the development of global go-to-market (GTM) strategies and standardized launch playbooks for new products, product enhancements, market expansions, and strategic initiatives. /liliBuild and lead a scalable content engine that transforms product narratives into high-impact sales enablement materials, thought leadership, digital content, customer stories, campaign assets, and executive communications. /liliPartner with the Market Intelligence function to integrate competitive insights, customer feedback, industry trends, and market research into product positioning, messaging, and GTM strategies. /liliLead, mentor, and develop a global team of Product Marketing Managers, overseeing hiring, coaching, performance management, and capability development across a team of 6–7 professionals. /liliCollaborate closely with Product Management to translate product roadmaps, innovation, and technical capabilities into compelling customer value propositions and commercial messaging. /liliDrive cross-functional alignment across Sales, Product Management, Customer Success, GTM, Campaign Management, and Regional Marketing teams to ensure successful execution of global go-to-market initiatives. /liliOversee the creation and continuous enhancement of sales enablement resources, including battle cards, competitive positioning, presentations, playbooks, messaging guides, objection handling, and training materials. /liliEstablish messaging governance, content standards, and portfolio marketing best practices to ensure consistency across all customer-facing communications and marketing channels. /liliDevelop analyst relations and influencer engagement strategies in partnership with the Market Intelligence function, coordinating executive briefings, product updates, and strategic positioning with industry analysts and key influencers. /liliDefine and measure Product Marketing KPIs, including product adoption, launch effectiveness, messaging performance, sales enablement utilization, analyst perception, and content engagement. /liliPartner with Campaign Management and Demand Generation teams to ensure product messaging and content are effectively integrated into global marketing campaigns and account-based marketing initiatives. /liliServe as the strategic voice of the customer and the market within the organization, ensuring that portfolio strategy, messaging, and content evolve alongside changing customer needs and competitive dynamics. /li /ulh3Qualifications /h3h3Essential: /h3ulli8+ years in B2B Product Marketing or Content Marketing, with at least 3 years managing teams /liliExperience in enterprise software, SaaS, or fintech — banking or financial services strongly preferred /liliProven track record building and scaling a content engine or PMM function /liliStrong executive presence — able to hold your own with C-level stakeholders, sales leaders, and GMs /liliComfortable leveraging AI tools and curious about how AI is reshaping marketing practice /liliFluent in English and French /liliBased in Paris /li /ulh3Nice to have: /h3ulliExperience with AI-powered GTM or product-led growth motions /liliFamiliarity with the banking software or fintech ecosystem (core banking, digital banking, lending, regulatory reporting) /liliExperience with analyst relations (Gartner, Forrester, IDC) /li /ulh3Company Overview /h3pAt SBS, we’re more than just a technology company, we’re a global fintech partner helping banks and financial institutions transform, innovate, and grow. With over 5,000 employees worldwide and clients in more than 80 countries, our solutions power everything from digital banking and lending to payments and core banking systems. /ppAs part of b74Software /b, we’re backed by a group of leading software companies delivering mission-critical solutions worldwide. Our focus is on delivering