Senior Digital Marketing Strategist

• Job Category.: Marketing & Communication
• Type of contract: Permanent contract
• Name on Job Ad: SQLI

Company Description

We Elevate. Digitally.

SQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation.

From strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise.

To strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach.

SQLI Ghent creative agency; that’s us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team.

Our clients increasingly rely on composable, headless and API-first front-end solutions, with AI becoming an important part of how these platforms are designed and delivered.

That is why we are looking for aLead Front-end Architect.

This role is for someone who has outgrown the traditional senior developer label. Someone people turn to when the technical challenges become difficult and important decisions need to be made.

That’s where you come in.

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

Job Description

Know the ecosystem. Make the call.

As a Senior Digital Marketing Strategist at SQLI Ghent, you turn complex business and marketing challenges into a focused digital strategy. You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI-alwayswitha clear view on what will create the most impact.

You are the strategic link between our clients and our specialists. You understand the disciplines well enough to challenge their recommendations, connect their expertise and turn separate inputs into one strong direction.You define priorities, trade-offs and investment decisionsandtranslate them into a compelling story that(even not so marketing mature)clients understand, believe in and are ready to invest in.

What you will do

Uncover the real challenge behind a client briefing.

Develop focused digital marketing strategies across the customer journey and funnel.

Connect audience, content, channels, platforms, data and technology into one coherent approach.

Decide what toprioritise, test, postpone or leave out.

Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists.

Translate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps.

Build clear, persuasive presentations and lead strategic client conversations.

Shape and pitch solutions for existing clients and new opportunities.

Stay involved as strategy moves into execution, ensuring the original choices remain intact.

Qualifications

5+ years ofrelevant digital marketing experience, preferably in an agency or consultancy.

Deep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem.

The ability to assess whether data, media and specialist recommendations genuinely support the strategic objective.

Experience leading multidisciplinary digital strategies rather than delivering one isolated channel.

Strong strategic storytelling and presentation skills.

Confidence in front of senior clients and the ability to challenge constructively.

Commercial judgement: you can turn an open question into a credible and sellable solution.

A pragmatic mindset. Your strategies are ambitious, but they can also be delivered.

Fluency in Dutch and English. French is an advantage.

Additional Information

A challenging role is important, but so is the environment around it.

At SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise.

• You’ll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won’t simply step into a predefined role. You’ll have the opportunity to shape it as you grow.
• And we’ll actively support that growth. Through dedicated R&D time, training, certifications