Local Content Marketeer
Il y a 3 heures
Brussels, Brussels, Belgique
Triodos Bank
Temps plein
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At Triodos Bank, content marketing plays a vital role in connecting customers with our mission and values. As local Content Marketeer, you are responsible for designing and executing high-quality marketing communication content that supports brand, acquisition, and customer value objectives across all markets.
You design and execute marketing communication, content and assets that drive brand awareness, acquisition, and customer value across for Triodos Bank in Belgium. You develop content that reach existing customers (aimed at retention and deepening relationships) and the market (aimed at brand awareness and acquisition). You collaborate intensively with the local Marketing team and the Group Content Marketeers in executing integrated campaigns and other marketing initiatives.
How You Will Make a Difference You ensure that customers and the market clearly see how their banking choices contribute to a more sustainable future and you show our relevance with relevant marketing and impact content. Your
key responsibilities
are:Defining and executing marketing communication content, assets, content and marketing communications instruments for campaigns, always-on and automated flows, supporting Brand & Acquisition and Customer Value objectives.
Localization and/or local implementation, for owned media (e.g. e-zines, app messaging, e-mail, social media) and paid media (e.g. social media) based upon group wide delivered assets for channels and instruments.
Participate actively in the Local Marketing Squad, shaping and delivering the local marketing plan in alignment with group strategy.
Delivering input for group formats for content based upon local experiences.
Participate actively in the Local Marketing Squad, shaping and delivering the local marketing plan in alignment with group strategy.
Execute local
- specific marketing activities such as events, webinars, sponsorships and campaigns that can not be centralised.
Safeguarding the execution of a consistent brand image across all local channels (including tone of voice) based on group guidelines.
Manage relationships and contracts with external suppliers and agencies for local-level projects, ensuring quality and cost-effectiveness.
Monitor and analyse performance of local content and marketing communication activities, instruments and channels, preparing actionable insights and recommendations for local optimisation.
Alignment with other (content) stakeholders (for example KM, Corporate comms group, TIM, Foundation, legal and compliance on local level)What You Will Bring Proven experience in marketing communications and execution of marketing campaignsExperience in initiating and creating commercial and engaging content for social mediaExperience managing external suppliers and agenciesStrategic content, marketing communications and campaign developmentExpertise in multi-channel implementation and optimisationStrong collaboration on local level and with group contentAnalytical skills for performance monitoring and reportingManaging internal and external relationships with stakeholders and suppliers in local and international environmentSupplier and agency management(Editorial) proficiency in French and advanced proficiency (spoken and written) in English. Dutch is a plus.
Your Team and Reporting Lines You will report directly to the Lead Customer Value MarketingYou will collaborate closely with:The local Marketing team consisting of the local Marketing Manager, Growth Marketeers and Content MarketeersGroup Content Marketers to align on Content marketing strategies and content needs.
And of course, great remuneration and working conditions a salary appropriate to the position, our remuneration policy and your experience ( 4,315
- 5,926) based on a 37-hour workweek125 netto representational expenseslunchpass (7/day) ; ecopass (200/year)an attractive pension plan and healthinsuranceflexible
working hours
and the opportunity to work from homecompany bicycle a range of education and training opportunitiesLocation Local role – Triodos Bank Belgium-based
You design and execute marketing communication, content and assets that drive brand awareness, acquisition, and customer value across for Triodos Bank in Belgium. You develop content that reach existing customers (aimed at retention and deepening relationships) and the market (aimed at brand awareness and acquisition). You collaborate intensively with the local Marketing team and the Group Content Marketeers in executing integrated campaigns and other marketing initiatives.
How You Will Make a Difference You ensure that customers and the market clearly see how their banking choices contribute to a more sustainable future and you show our relevance with relevant marketing and impact content. Your
key responsibilities
are:Defining and executing marketing communication content, assets, content and marketing communications instruments for campaigns, always-on and automated flows, supporting Brand & Acquisition and Customer Value objectives.
Localization and/or local implementation, for owned media (e.g. e-zines, app messaging, e-mail, social media) and paid media (e.g. social media) based upon group wide delivered assets for channels and instruments.
Participate actively in the Local Marketing Squad, shaping and delivering the local marketing plan in alignment with group strategy.
Delivering input for group formats for content based upon local experiences.
Participate actively in the Local Marketing Squad, shaping and delivering the local marketing plan in alignment with group strategy.
Execute local
- specific marketing activities such as events, webinars, sponsorships and campaigns that can not be centralised.
Safeguarding the execution of a consistent brand image across all local channels (including tone of voice) based on group guidelines.
Manage relationships and contracts with external suppliers and agencies for local-level projects, ensuring quality and cost-effectiveness.
Monitor and analyse performance of local content and marketing communication activities, instruments and channels, preparing actionable insights and recommendations for local optimisation.
Alignment with other (content) stakeholders (for example KM, Corporate comms group, TIM, Foundation, legal and compliance on local level)What You Will Bring Proven experience in marketing communications and execution of marketing campaignsExperience in initiating and creating commercial and engaging content for social mediaExperience managing external suppliers and agenciesStrategic content, marketing communications and campaign developmentExpertise in multi-channel implementation and optimisationStrong collaboration on local level and with group contentAnalytical skills for performance monitoring and reportingManaging internal and external relationships with stakeholders and suppliers in local and international environmentSupplier and agency management(Editorial) proficiency in French and advanced proficiency (spoken and written) in English. Dutch is a plus.
Your Team and Reporting Lines You will report directly to the Lead Customer Value MarketingYou will collaborate closely with:The local Marketing team consisting of the local Marketing Manager, Growth Marketeers and Content MarketeersGroup Content Marketers to align on Content marketing strategies and content needs.
And of course, great remuneration and working conditions a salary appropriate to the position, our remuneration policy and your experience ( 4,315
- 5,926) based on a 37-hour workweek125 netto representational expenseslunchpass (7/day) ; ecopass (200/year)an attractive pension plan and healthinsuranceflexible
working hours
and the opportunity to work from homecompany bicycle a range of education and training opportunitiesLocation Local role – Triodos Bank Belgium-based