Digital Marketing Manager

pbLocation: /b Belgium / BeLux /p pbDepartment: /b Marketing /p pbReports to: /b Head of Marketing, OMODA JAECOO BeLux /p pbEmployment Type: /b Full-time /p h3About OMODA JAECOO /h3 pOMODA JAECOO are innovative automotive brands committed to delivering distinctive design, advanced technology and an enhanced mobility experience. As we continue to expand our presence in the Belgian and Luxembourg markets, we are looking for an experienced Senior Digital Marketing Manager to strengthen our digital presence, drive customer engagement and support business growth. /p h3About the Role /h3 pAs Senior Digital Marketing Manager, you will lead the digital marketing strategy and execution for OMODA JAECOO across Belgium and Luxembourg. You will be responsible for building brand awareness, generating qualified leads, optimizing digital campaign performance and enhancing the customer journey across digital touchpoints. /p pWorking closely with the Brand, Sales, CRM and dealer network teams, you will translate business objectives into effective digital marketing initiatives that deliver measurable results. /p h3Key Responsibilities /h3 ul liDevelop and implement integrated digital marketing strategies aligned with brand positioning and commercial objectives. /li liManage digital campaigns across key channels, including Google Ads, social media, display advertising, video and other relevant digital platforms. /li liEnsure consistent brand messaging and digital customer experiences across all online touchpoints. /li libPerformance Marketing Lead Generation /b /li liPlan, execute and optimize paid media campaigns to drive traffic, generate qualified leads and support vehicle sales. /li liMonitor campaign performance, manage budgets and optimize key metrics such as CPL, conversion rates and ROI. /li liWork closely with Sales and CRM teams to improve lead quality, lead follow-up and conversion throughout the customer journey. /li libWebsite, SEO Digital Content /b /li liOversee brand website performance, SEO/SEM activities, landing pages and conversion optimization. /li liCoordinate the development of engaging digital content, including campaign assets, video, social media content and promotional materials. /li liEnsure digital content is relevant to local market needs and aligned with brand guidelines. /li libData Analytics Reporting /b /li liMonitor and analyze digital marketing performance using tools such as Google Analytics 4, Google Ads and relevant CRM or reporting platforms. /li liEstablish KPIs, prepare regular performance reports and provide actionable insights to improve campaign effectiveness. /li liIdentify market trends, customer behavior and new opportunities to enhance digital marketing performance. /li libAgency Stakeholder Management /b /li liManage relationships with external digital marketing agencies, media partners and creative suppliers. /li liCollaborate with regional and global marketing teams to align local campaigns with brand strategy. /li liSupport dealer marketing activities and develop digital initiatives that strengthen local market activation. /li /ul h3Requirements /h3 ul liBachelor's degree or above in Marketing, Digital Marketing, Business Administration or a related field. /li liAt least 5 years of experience in digital marketing, performance marketing or a similar role, preferably within the automotive industry or another consumer-facing sector. /li liProven experience managing paid digital campaigns, lead generation activities and marketing budgets. /li liStrong knowledge of Google Ads, SEO/SEM, social media advertising, web analytics and conversion optimization. /li liExperience with Google Analytics 4, CRM systems, marketing automation or data visualization tools is an advantage. /li liStrong analytical skills with the ability to translate data into actionable business recommendations. /li liExcellent project management, communication and stakeholder management skills. /li liFluent in English; Dutch and/or French proficiency is a strong advantage for the Belgian market. /li liA proactive, hands-on and results-oriented mindset, with the ability to manage multiple projects in a fast-paced international environment. /li /ul h3What

We Offer
/h3 ul liThe opportunity to shape and grow two ambitious automotive brands in the BeLux market. /li liA highly international and entrepreneurial working environment. /li liSignificant ownership and visibility in a rapidly expanding organization. /li liCompetitive salary and benefits package. /li liOpportunities for professional growth and international collaboration. /li /ul