VAS Growth Lead: Cross-Sell
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Xplore Inc. is seeking a Senior Manager, Value Added Services to lead cross-sell and upsell initiatives across the existing customer base.
You will own strategy, execution, and P&L for VAS, aligning with Marketing, Data & Analytics, Product, Customer Care, and Sales to maximize attach rates and reduce churn. You will design multi-channel campaigns, identify high-propensity segments, build incentive programs for frontline teams, monitor KPIs such as attach rate and ARPU lift, and report to senior