Medior Digital Marketeer

Are you our next Medior Digital Marketeer?

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

24Flow is a fast-growing, investor-backed software company transforming how make-to-order and engineer-to-order manufacturers plan and execute operations. Our modular platform, built on Salesforce, helps high-mix, low-volume production companies streamline short-term scheduling, reduce work-in-progress, and empower operators with digital support.

We're looking for a hands-on medior digital marketeer who takes real ownership of our digital channels. Your mission: increase the volume of qualified inbound leads, and you own the numbers that prove it.

Your Role

You independently run our digital marketing engine. You don't wait for instructions: you monitor, spot what's broken or underperforming, fix it, and report on it. You work to a process, follow through on actions, and know our product and customers well enough to market them credibly.

You will

• Website, YouTube, SEO & GEO Management: Maintain and optimize our websites and YouTube presence, identify and monitor keywords, fix technical issues, and ensure content stays current
• Marketing Automation: Set up and manage outbound email campaigns using marketing automation tools
• Lead Nurturing: Execute newsletter campaigns and regular email communications to customers and partners
• Social Media Execution: Manage our LinkedIn presence, create posts, and explore LinkedIn or alternative advertising opportunities
• Performance Tracking: Own website traffic, lead conversion, and key metrics across our marketing stack. You notice trends and act before anyone has to ask
• Digital Tool Testing: Research, test, and implement new marketing tools, with a strong drive towards automation
• AppExchange Optimization: Improve our presence and lead generation on Salesforce AppExchange (Salesforce's B2B app store)
• Event Marketing Support: Support trade shows, webinars, and industry events with existing marketing materials, and take on part of the admin work every event brings
• Partner Marketing: Coordinate marketing activities with partners, including updates and joint communications

You Bring

• 3-5 years of experience in digital marketing or marketing operations
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, Pardot, etc.)
• Solid knowledge of SEO & GEO, Google Analytics, Semrush, WordPress, RankMath or similar, or proven digital proficiency to get up to speed very fast
• Experience managing a LinkedIn company presence
• B2B marketing experience, preferably in a high-tech software company
• Analytical mindset: you track, report, analyze, and improve on performance metrics
• A passion for experimenting with new marketing and AI tools. Claude and NotebookLM are your best friends
• A strong drive to understand our business, our customers' world, and the true value our product brings
• Fluent in English & Dutch

How You Work

• You are well organized: you prioritize, keep focus, and follow up on your actions
• You are proactive, come up with new creative ideas, and bring a strong sense of urgency
• You communicate openly and transparently, including when something isn't working

Key Success Metrics

• Primary KPI: Increase in qualified inbound leads month-over-month
• Supporting Metrics: Website visitor growth, AppExchange lead generation, LinkedIn follower and engagement growth, email campaign performance and deliverability, marketing automation campaign effectiveness

What We Offer

• Competitive salary
• Flexible, hybrid working culture
• 32 holidays per year
• Meal vouchers
• Group and hospitalization insurance (0% own contribution)
• Laptop, phone & mobile data plan
• Eco vouchers
• CAO90 bonus plan
• Budget for marketing tools and training
• Be part of a high-impact team shaping the future of manufacturing

Why You'll Love Working With Us

At 24Flow, you'll find the speed and ownership of a scale-up backed by experienced founders and investors. We combine digital innovation with real-world production expertise. You'll have the freedom to test new tools and approaches, with direct visibility into how your efforts drive business growth.

Ready to own o