Digital Marketing Strategist

ulliJob Category.: Marketing Communication /liliType of contract: Permanent contract /liliName on Job Ad: SQLI /li /ul h3Company Description /h3 pbWe Elevate. Digitally. /b /p pSQLI is a European player and market leader in customer experience and digital transformation, helping major international brands create value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performance architectures and engaging digital experiences, combining advanced technologies, proven methodologies, and deep expertise. /p pTo strengthen our teams (2,200 employees across 12 countries), we are looking for driven talent who share our values: Creativity, Engagement, and a Future-minded approach. /p pSQLI Ghent creative agency; that’s us: 50+ digital specialists working every day on projects that truly matter. For brands like Colruyt Group, Brustor, Pierre Fabre, and Jules Destrooper, we build digital strategies, campaigns, and platforms that make a real impact. As part of an international group, we have the scale and expertise of a large agency, while operating with the commitment and agility of a local team. /p pSQLI is a European market leader in customer experience, digital marketingand digital transformation. /p pTogether withwithdigital leaders and CMO’s ofambitious brandswe work across strategy, experience design, digital marketing, and ecommerce to shape platforms and experiences that truly matter. /p pThat’swhere you come in. /p pbThis position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role. /b /p h3Job Description /h3 pMake brands worth following. /p pSocial moves fast. Brands do not win by chasing every trend or publishing more of the same. They win by understanding where they belong, how they should behave and why people should care. /p pAs a Senior Social Content Strategist at SQLI, you define how brands show up across social platforms, culture and communities. You connect audiencebehaviour, platform dynamics, content, creators, community and paid distribution into a social ecosystem that earns attention and delivers results. /p pYou combine creative instinct with strategic discipline. You know what makes an idea platform-native, but you can also explain how it supports the brand and business objective. You turn that thinking into a sharp client story, a clear tactical plan and briefs that creative and media teams can act on. /p pYou understand the scroll. But more importantly, you understand the strategy behind stopping it. /p pWhat you will do /p pDefine the role of social within a brand’s wider digital and marketing strategy. /p pDevelop social strategies, annual plans and campaign approaches. /p pMake clear platform choices across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels. /p pBuild distinctive content territories, formats and editorial systems. /p pConnect organic content, paid social, influencers, creators, UGC and community management. /p pTranslate cultural, audience and platform insights into relevant creative opportunities. /p pBrief and challenge content, creative, influencer, community and performance specialists. /p pUse social and content data to improve formats, creative choices and distribution. /p pDecide where brands should invest, experiment, scale-or stay away. /p pTurn social strategy into a persuasive story and confidently present it to clients. /p h3Qualifications /h3 pWhat you bring /p p5+years of experience in social, content, creative or influencer strategy, preferably in an agency. /p pDeep knowledge of platformbehaviour, social culture, creators and communities. /p pExperience developing complete social strategies-not only calendars, concepts or channel plans. /p pStrong understanding of both organic and paid social. /p pThe ability torecognisestrong creative work and make it strategically stronger. /p pFluency in social performance metrics and the judgement to look beyond vanity metrics. /p pExcellent storytelling,deck-buildingand presentation skills. /p pConfidence in client conversations, workshops and pitches. /p pThe ability to turn ambitious ideas into focused, feasible tactical plans. /p pFluency in Dutch and English. French is an advantage. /p h3Additional Information /h3 pA challenging role is important, but so is the environment around it. /p pAt SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise. /p ul liYou’ll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won’t simply step int