Group Marketing Director

pul /brliLead Beaulieu’s central marketing team /li /brliAct as the group’s marketing center of excellence /li /brliShape marketing strategy and support divisions in building and executing growth plans /li /brliOversee shared marketing services, including events, graphic design, and digital marketing /li /brliLead, coach, and develop the central marketing team /li /brliCollaborate with divisional management and marketeers to develop and execute growth-driving marketing strategies /li /brliPartner with senior management and division leaders to translate commercial priorities into marketing action /li /brliLead creative, high-impact campaigns across the group /li /brliAlign marketing and sales messaging, positioning, and value propositions /li /brliOversee external partners, including agencies, freelancers, and technology providers /li /brliOwn the group marketing budget and ensure measurable ROI /li /brliLead the group’s Salesforce CRM center of excellence, driving adoption and best practices /li /brliCollaborate with the Corporate Communications Director on branding, events, and strategic communications /li /br /ul /brh3Requirements /h3 /brul /brliAt least 10 years of experience in a marketing leadership role /li /brliExperience within an international, multi-business organization with a central/decentralized operating model is a plus /li /brliAbility to segment markets, define positioning, and translate market insights into a marketing strategy and plan aligned with business needs /li /brliProven experience developing and executing integrated marketing strategies with measurable business impact /li /brliSolid understanding of digital marketing, including SEO/GEO, paid advertising, email marketing and automation, digital experience and platforms /li /brliExperience with campaign management and performance analytics /li /brliAbility to design and drive lead-generation campaigns supporting the sales funnel /li /brliExcellent communication and presentation skills in English /li /brliProactive, structured, and results-oriented with a hands‑on mentality /li /br /ul /brh3Core Competencies /h3 /brpDemonstrates expertise in leading marketing teams and developing integrated marketing strategies that drive measurable business impact. Proficient in digital marketing practices, campaign management, and aligning marketing initiatives with sales objectives. /p /brh3Highest-signal resume keywords /h3 /brul /brliMarketing Leadership /li /brliIntegrated Marketing Strategy Development /li /brliDigital Marketing Expertise /li /brliCampaign Management /li /brliSalesforce CRM Proficiency /li /br /ul /brh3ATS Optimization Keywords /h3 /brh3Hard Skills /h3 /brul /brliMarket Segmentation /li /brliPositioning Definition /li /brliLead‑Generation Campaign Design /li /brliPerformance Analytics /li /brliSEO /li /brliPaid Advertising /li /brliEmail Marketing /li /brliMarketing Automation /li /brliDigital Experience Management /li /brliBudget Management /li /br /ul /brh3Soft Skills /h3 /brul /brliExcellent Communication /li /brliPresentation Skills /li /brliProactive Mindset /li /brliStructured Approach /li /brliResults‑Oriented /li /br /ul /brh3Industry Keywords /h3 /brul /brliMarketing Center of Excellence /li /brliGrowth Plans /li /brliHigh‑Impact Campaigns /li /brliInternational Organization /li /brliMulti‑Business Organization /li /br /ul /brh3Tools Technologies /h3 /brul /brliSalesforce CRM /li /brliDigital Marketing Platforms /li /brliGraphic Design Tools /li /brliEvent Management Software /li /br /ul /p