Digital Marketeer

About IOANA high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
IOAN is a Belgian skincare brand, founded by Jani Kazaltzis and Jens Fissers and based in Antwerp. We're a young, ambitious and fast-growing brand building a modern B2B and D2C beauty business — and we're looking for our first full-time team member to lead our digital growth engine.
The RoleAs Digital Marketeer, you're responsible for managing IOAN's entire customer journey. You coordinate earned, owned and paid media as one cohesive whole, so that every customer touchpoint — from first introduction to purchase and repeat purchase — is aligned. You define the social media strategy, own its execution, and grow our own channels (TikTok, Instagram, website) into the primary engine for our direct-to-consumer growth, while managing our paid partnerships together with our external agency.
You get strategic support from the team, but the role is fully hands-on: this is a build role for someone who wants to create a brand's marketing infrastructure from scratch, not just maintain it.

Key Responsibilities
Ownership of the entire customer journey: coordinating earned, owned and paid media as one whole, with a structured content and marketing plan (aligned with product launches and events) for our own TikTok, Instagram and website content.
Main point of contact for our agency on paid social campaigns and TikTok ShopDeveloping and managing influencer and UGC marketingOwnership of the CRM and email marketing planManaging the commercial side of the website: product launches, content, SEO, GEO and conversionBuilding and growing community engagement across the social channelsCustomer support: responding to messages received on Instagram, TikTok Shop and other channels, or setting up a chatbot Q&ACoordinating with our external fulfillment partner on order processing and inventory communication for the D2C businessTracking KPIs per channel and continuously optimizing based on dataAs part of a small team, taking on additional tasks as they come up — we're looking for flexibility and a willingness to pitch in wherever neededIOAN has strong growth ambitions: we want to scale quickly, including beyond the Benelux. Experience with other European markets is therefore a plus. xdkqlui What You BringA true digital native with strong, practical knowledge of TikTok and Instagram (organic and paid)Proven experience with influencer and UGC marketingStrategic insight combined with a hands-on, get-it-done mentality — you enjoy building something from scratchExperience with CRM/email marketing toolsFluent in Dutch and English; French is aplusAmbitious, entrepreneurial and motivated to work in a small, fast-moving teamExperience with other European markets is a plus, given our ambition to grow quicklyWhat

We Offer
The chance to help build the marketing engine of a growing Belgian beauty brand from the ground upDirect collaboration with the founders and close strategic supportA full-time role at the heart of a small, hands-on team based in AntwerpRoom to grow along with the brandInterested? Send your CV and a short motivation to — we look forward to hearing from you.