Social Media

SOCIAL MEDIA & CONTENT MANAGER

Profirst's own brand — channels, content & growth

Location: Rixensart. Occasional travel to Paris and key events.

Contract type: Permanent full-time.

Seniority: 4 to 7 years of experience.

ABOUT PROFIRST

Profirst is an independent brand experience agency, headquartered in Brussels with an office in Paris, active internationally for more than 30 years. We design and produce brand experiences for the most discerning houses in luxury, premium automotive, beauty, fashion, and lifestyle. Pop-ups, international press launches, immersive showcases, dynamic driving experiences, curated dinners, lifestyle activations. Our formats vary, our standard does not.

We hold our clients' communication to an exceptional standard. It is time we held our own to the same. Today, 80% of our communication lives on Instagram, and our reach does not yet reflect our standing in the industry. This role exists to change that.

THE ROLE

We are looking for a Social Media & Content Manager who owns how Profirst shows up on its own channels, and makes our reach finally match our reputation. Not a strategist who briefs others, and not a junior who only schedules posts: the rare profile who thinks the editorial line upstream and produces the content themselves.

You translate the brand voice set by our Executive Creative Director into a recognisable, recurring editorial line and you make it grow.

MISSION

Editorial line & calendar

• Turn the brand territory defined by the ECD into distinctive content concepts and a living editorial calendar. Instagram and TikTok first, then the channels that compound them (LinkedIn, newsletter, website).

Content production & execution

• Conceive, script and produce content with the Studio's Content and Graphic pods. Write the captions, edit, publish, finish. Hands-on, not supervisory.

Growth & community

• Own reach and audience growth: formats, social SEO, trends, collaborations, and active community management.

Performance

• Set, track and report monthly on the metrics that matter (reach, engagement, follower growth, traffic) and adjust the plan accordingly.

Consistency

• Keep every touchpoint aligned with the ECD's brand territory;
  feed case studies, website and newsletter from the same content engine.

Client content support (secondary)

• Lend social and editorial expertise to client projects when useful (social-first content concepts, platform know-how, capture-during-event thinking) in support of the Studio, without this becoming the core of the role. Profirst's own brand remains the priority.

HOW SUCCESS WILL BE MEASURED

• Reach & growth: follower growth and reach on Instagram and key channels, against a baseline set in month one.
• Engagement: engagement rate, saves, shares, content performance per format.
• Consistency: a published, respected editorial calendar: no gaps, on-brand every time.
• Contribution: website traffic from social, and content that visibly supports business development.

IDEAL PROFILE

Background

• 4 to 7 years owning social media and content for a brand or agency, ideally in luxury, lifestyle, fashion, beauty, design or premium hospitality.
• A demonstrable track record of growing an account's reach and engagement, not just maintaining it. Bring the numbers.
• Strong aesthetic judgement and fluency in the codes of premium and luxury.

Skills

• Editorial thinking: you build content concepts and a line, not one-off posts.
• Production craft: shooting basics, editing (Reels, short video), strong copywriting. You can make it yourself.
• Platform & data fluency: Instagram-native and genuinely fluent in TikTok: its codes, formats and algorithm, not just its existence. Comfortable with social SEO, trends and analytics. You read the numbers and act on them.
• Tools & AI: active use of the AI and digital tools available in the agency to gain quality, speed and scale.
• Languages: full fluency in French and English. Dutch is a plus.

Posture

• Autonomous and proactive: owns the channel like a founder owns a product.
• Curious and culturally plugged-in: watches, reads, scrolls with purpose.
• High personal standards on everything visible: finish, taste, timing.

WHAT WE OFFER

• A blank-canvas mandate: build Profirst's own voice and audience, with protected capacity to do it properly.
• Editorial direction from a senior ECD, and a talented Studio (content, video, graphic) to amplify your output.
• An international, multilingual, demanding and warm environment.

HOW TO APPLY