Head of Marketing and Demand Generation

ph3Join Semactic as our Head of Marketing /h3 pbScope /b: SaaS growth marketing, demand generation, strategy execution /p pbLocation /b: Based in Louvain-la-Neuve, Belgium, with telework flexibility. /p pSemactic is a leading European SaaS platform in bSearch Activation /b. Our mission: to enable marketing teams and agencies to transform SEO and GEO (Generative Engine Optimization) data into concrete and measurable results. /p pWe combine a powerful and intuitive platform with expert support to improve brand visibility, both on Google and in AI-generated responses. /p pIn a context of strong growth, we are looking for a bHead of Marketing /b to own our entire marketing engine — from strategy to execution — and turn it into a predictable pipeline of free trials and demo bookings. /p h3Your role: /h3 pAs Head of Marketing, you will own all marketing levers at Semactic and be accountable for the top of our funnel: driving qualified traffic toward our bfree trials /b and bbook-a-demo /b flows. You will define the strategy, build the plan, and roll up your sleeves to execute it — managing one junior marketing resource already in place and reporting directly to the CEO. /p h3bYour

responsibilities:
/b /h3 pYour main tasks will include: /p ul liDefining and executing the full bSaaS marketing strategy /b across all channels: SEO, GEO, content, partnerships, paid ads, webinars, and events. /li liGenerating qualified traffic and converting it into bfree trials /b and bdemo bookings /b, owning the funnel end to end. /li liBuilding Semactic's bthought leadership /b in the SEO GEO space — positioning the company and its voice as a reference on Search Activation through content, webinars, events, and AI-driven topics. /li liBuilding and running campaigns hands-on — from planning to delivery — while managing and developing a junior marketing team member. /li liOwning the bmarketing tech stack /b (email marketing, automation, AI tools) and keeping it sharp and effective. /li liBeing relentlessly bdata-driven /b: analyzing the conversion funnel, measuring performance, and continuously optimizing for results. /li liWorking closely with Sales, Product, and the CEO to align marketing with commercial objectives and growth targets. /li /ul h3bYou are the right person for us if you have: /b /h3 ul lib5+ years of experience /b in B2B SaaS marketing, combining strategy and hands-on execution. /li liProven track record in bdemand generation /b: driving traffic and converting it into trials and demos across SEO, GEO, content, paid, webinars, and events. /li liA talent for building bthought leadership /b and brand voice — able to turn expertise into compelling content and position a company as a market reference. /li liStrong command of bmarketing tools /b — email marketing, automation, and AI-powered solutions. /li liA genuinely bdata-driven /b mindset, with the ability to analyze a conversion funnel and turn insights into action.n /liliCreativity and autonomy: you can both imagine campaigns and ship them. /li liExperience managing or mentoring junior marketing talent. /li liA strong interest in search marketing (SEO/GEO), digital innovation, and artificial intelligence. /li liExcellent written and oral communication skills. /li liProficiency in French or Dutch, and a very good level of English. /li liUniversity degree in marketing/communication, business management, or equivalent. /li /ul h3Key

Benefits:
/h3 ul lipA high-impact role in a bfast-growing tech scale-up /b. /p /li lipAn battractive package /b including meal vouchers, Alan health insurance, 13th month salary /p /li lipOngoing btraining /b – online and at professional events – to bdevelop your skills /b /p /li lipA bpleasant work environment /b in Louvain-La-Neuve, with the possibility of teleworking 2 days a week. /p /li lipA very high degree of autonomy, a culture based on btrust /b and results-oriented /p /li lipA bpassionate /b, talented and friendly team /p /li lipAn bannual bonus /blinked to the achievement of collective and individual objectives /p /li /ul /p