Manager, Performance Marketing Kipling

pPacks EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Kipling Performance Marketing to join our Digiland team based in Antwerp, Belgium. /p h3Let’stalk

about the role
/h3 pAs Manager, Kipling Performance Marketing, you will lead paid digital marketing initiatives that accelerate Kipling’s digital growth and support Kipling.com in achieving its e-commerce objectives. /p pYou will develop and optimize full-funnel performance marketing strategies, translate data into actionable insights, and work closely with internal teams and external agencies to balance brand-building priorities with conversion and commercial performance. /p h3How You Will Make a Difference /h3 pYou will achieve this by: /p ul liDeveloping, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels. /li liDefining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders. /li liManaging media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business objectives. /li liCollaborating with Brand, Digital Marketing, the Kipling.com Trade Team, VF Central teams, Finance, and external agencies to align digital marketing plans with financial objectives and long-term growth priorities. /li liApplying a test-and-learn approach through A/B testing of creatives, paid content, landing pages, and audience targeting to continuously improve campaign performance. /li liSupporting CRM and digital media integration to grow and leverage the first-party database, while partnering with the content team to develop high-impact paid content. /li liPlanning, managing, and tracking digital media investment, ensuring alignment with financial targets and Kipling’s brand identity. /li liStaying current on digital marketing best practices, AI applications, and emerging technologies, and sharing relevant insights as the team’s digital expert. /li /ul h3Skills for Success /h3 pYou should be a commercially minded and data-driven digital marketing professional, with: /p ul liA minimum of five years’ experience in digital and performance marketing, with strong knowledge of planning, execution, optimization, and growth strategies. /li liStrong commercial acumen, analytical capability, and budget management skills, with proficiency in metrics such as CVR, CPC, and ROAS. /li liHands-on proficiency with Google Analytics, Google Ads, Meta Business Manager, Google Search Console, and Microsoft Office. /li liExcellent stakeholder management, communication, and presentation skills, with the ability to collaborate effectively across teams and agencies. /li liA proactive and well-organized approach, with the confidence to prioritize independently, manage expectations, and remain consumer
- and results-focused. /li liFull professional fluency in English; an additional European language is a plus. /li liA good understanding of how AI can be applied in digital marketing. /li /ul h3What’s in it For You /h3 pWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why

we offer
comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. /p ul liA supportive feedback-based culture where respect and integrity guide us in what we do /li liAn inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together /li liBe part of an iconic lifestyle brand in a multi brand, multi countries organization /li liOn site gym offering health and well-being initiatives /li liA discount card with 50% on all VF brands /li /ul h3This post is not eligible for relocation support /h3 pVF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com /p h3Free to Be, Inclusion Diversity /h3 pAs a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike. /p h3Hiring Range: /h3 p€55,680.00 EUR
- €69,600.00