Marketing and Growth Lead

pTwipe is a mediatech scale-up based in Leuven, Belgium. We help leading newspaper publishers in Europe grow digital subscribers and sustain quality journalism through cloud-based digital edition publishing, analytics, and personalisation solutions. Our customers include publishers such as Le Monde, The Telegraph, and Mediahuis /p pWe also gather and analyse industry knowledge and share practical insights with the Future of News publisher community. As our Marketing and Growth Manager, you will turn that expertise into content, conversations, qualified opportunities, and memorable experiences for our audiences. This is a hands‑on role for someone who enjoys moving between strategy and execution and wants to grow towards broader marketing leadership. /p h3Why are we hiring? /h3 pTwipe has strong products, deep industry knowledge, and engaged customer and publisher communities. We are looking for one owner who can connect those strengths: sharpen our positioning, build a consistent content engine, grow the right audiences, and help sales recognise and follow up on genuine buying signals. You will bring structure to our marketing rhythm while keeping the work creative, useful, and distinctly Twipe. /p h3What do you do? /h3 h3Community Management Content Creation /h3 ul lipOwn a recurring content calendar across articles, original research, market coverage, podcasts, videos, visuals, and short‑form social content. /p /li lipNurture and grow our newsletter community of with relevant content, events and thoughtful segmentation /p /li lipStrengthen engagement within our customer community and create useful reasons for customers to engage, contribute, and share. /p /li lipGrow Twipe’s reach and engagement on LinkedIn, and develop Instagram or other channels where they serve a clear purpose. /p /li /ul h3Lead Generation /h3 ul lipImprove the quality of our Zoho CRM data by cleaning and enriching contact records, maintaining accurate account structures and reporting, and expanding the right decision‑making‑unit contacts for priority accounts. /p /li lipIdentify warm and marketing‑qualified leads, explain the signals behind them, and work closely with sales on timely, coordinated follow‑up. /p /li /ul h3Product Marketing /h3 ul lipHelp structure and communicate our product portfolio for different audiences and personas, translating product value into clear and compelling stories. /p /li lipCreate product marketing assets such as visuals, demo videos, testimonials, case studies, product pages, and presentations. /p /li lipUse SEO, generative engine optimization, audience, and content‑performance data to improve our website positioning and distribution choices continuously /p /li /ul h3Thought leadership /h3 ul lipCreate and distribute original content built on market and data insights, interviews or own research /p /li lipLead the creation, design coordination, launch, and distribution of original research pieces and industry reports, including partnerships that add expertise, credibility, or reach. /p /li lipCoordinate conferences and events like the yearly Digital Growth Summit including agenda curation, participants registration and event coordination /p /li /ul h3How do you make a difference? /h3 ul lipYou think like an owner: you spot opportunities, set priorities, and are happy to do the hands‑on work needed to move an idea from rough concept to measurable result. /p /li lipYou connect positioning, strategic communication, content distribution, and demand generation rather than treating them as separate activities. /p /li lipYou understand that strong community marketing starts with usefulness and trust, and you know how to turn that engagement into sustainable growth. /p /li lipYou are comfortable receiving direct feedback and balancing several viewpoints while protecting the clarity and consistency of Twipe’s voice and visual identity. /p /li lipYou use data to form a point of view, test what works, and improve. You are curious about automation and new tools that make marketing more relevant and effective. /p /li lipYou collaborate naturally with sales, product, customer success, leadership, and external partners, and you keep complex initiatives moving with calm, practical communication. /p /li /ul h3Your track record /h3 ul lipYou have demonstrable experience creating and distributing high‑quality B2B content across multiple formats and channels. /p /li lipYou have grown or meaningfully engaged a professional audience, newsletter, customer community, or social media presence, and can explain the choices that drove the result. /p /li lipYou can translate complex products or market developments into clear narratives for senior business audiences. /p /li lipYou are comfortable working with CRM data, audience insights, and performance reporting, with strong attention to detail and data quality. /p /li lipYou can organise events or multi‑stakeholder projects from concept through delivery while keeping the au