Digital Performance Marketeer

ppbRole /bbr/Are you a driven Digital Performance Marketer with a passion for data, growth, and innovation? Do you want to make an impact in a dynamic sector where technology and creativity come together? /p pIn this role, you translate campaign priorities into measurable digital results through paid channels, lifecycle communication, and conversion journeys. You build and optimize segmented nurture and automation flows, ensure that content supports campaign objectives, and closely monitor performance through dashboards and insights. Together with marketing, sales, product marketing, and external partners, you continuously improve workflows and results. /p pYou will join PVS, a leading manufacturer of audiovisual solutions with strong brands such as PROCAB, AUDAC, and CAYMON. Here, you will work on innovative products, from concept to market launch and aftercare, and truly make a difference in the AV industry. /p pbWhat does the role involve? /bbr/As a Digital Performance Marketer, you are responsible for: /p ul liTranslating campaign planning into a well-thought-out digital performance strategy with the right channel mix, clear objectives, and efficient budget allocation, while continuously optimizing based on data and results. /li liDeveloping and optimizing paid campaigns across multiple platforms, managing audiences, creatives, bidding strategies, and budgets to generate maximum qualified leads. /li liManaging CRM and lifecycle marketing by optimizing segmentation and data quality, and setting up targeted communication to strengthen retention and re‑engagement across different audiences. /li liDeveloping and maintaining marketing automation flows such as lead nurturing, onboarding, and trigger‑based emails, aligned with smooth follow‑up by sales. /li liSetting up targeted email campaigns and segmented flows that keep products and solutions top‑of‑mind, support lead nurturing, and increase conversion and re‑engagement. /li liAnalyzing marketing data, building dashboards and reports, and providing insights and attribution models that support data‑driven decisions and continuous optimization. /li liKeeping up with marketing and AI innovations and translating them into concrete improvements through pilots, playbooks, and optimized workflows, with a focus on speed, consistency, and quality. /li liManaging external communications such as press releases and media relations, ensuring consistent messaging aligned with brand and company objectives. /li liCreating content for web, email, and social media, translating topics and product information into clear stories, posts, articles, and campaign copy aligned with the content calendar and tone of voice. /li liAt least 3–5 years of experience in digital marketing. /li liExperience in creating content and maintaining engagement via social media. /li liStrong knowledge of and experience with tools such as Google Ads, CRM systems (we use Dynamics 365), Meta Business Suite, LinkedIn Campaign Manager, etc. /li liKnowledge of the B2B marketing environment; prior experience in this domain is a plus. /li liSome knowledge of audio systems and audio technology is a plus. /li liExcellent communication skills in English; any additional language is a plus. /li liStrong analytical mindset; managing projects on time and successfully is second nature to you. /li /ul pSeeking a career where autonomy drives success? Join our team at PVS, where flexibility and freedom fuel innovation. Enjoy competitive salaries, fringe benefits, and incentives. Embrace opportunities for growth and learning within our supportive team culture. /p /p