Brand Marketing Lead, EMEA | ProCare Services

h3The Job’s Mission: /h3 pThe bBrand Marketing Lead /b coordinates and executes the bProCare Services /b marketing and commercial enablement strategy across bEMEA /b, working closely with the bSenior Commercial Manager ProCare /b, Business Unit marketing partners, regional teams and other stakeholders. bFind out more about ProCare via /b In this role, you will translate agreed strategic priorities into marketing programmes, sales education, customer value content, commercial tools and product/service lifecycle activities that support ProCare growth and help integrate service earlier within Stryker’s capital sales opportunities. This position combines strategic brand marketing contribution with hands‑on marketing operations and commercial administration, ensuring that essential business data, pricing, product set‑up, quotations and opportunity management processes remain accurate and current. This is a great opportunity to join one of the world's leading medical technology organizations We also offer great workplace flexibility across EEMEA, with a hybrid work model. /p h3What you will do: /h3 ul liIn your new role, you will start with a familiarization phase to learn about our ProCare portfolio and build relationships with internal/external stakeholders. /li liPartner with Business Unit Brand Marketing, regional, sales and functional teams to support annual marketing and commercial planning, align priorities and identify opportunities to strengthen the positioning of ProCare. /li liCoordinate and execute the ProCare business and marketing strategy across EMEA, supporting the Senior Commercial Manager ProCare in translating agreed priorities into practical central and regional actions – ensuring a clear and aligned message is delivered to internal and external stakeholders across EMEA. /li liLead and own central tactics, actions and campaigns that deliver measurable business outcomes, including customer engagement programmes and targeted commercial initiatives. /li liDevelop customer value propositions, messaging, evidence-based content and sales tools that help customer-facing teams clearly communicate the clinical, operational and economic value of ProCare services – fostering the earlier inclusion of ProCare within capital equipment opportunities. /li liDevelop and support the delivery of ProCare education for sales teams. /li liManage core ProCare product management and marketing operations activities, including pricing, quoting, procedures, product/service information and ongoing data maintenance – also acting as a key point of contact for related queries. /li liWork closely with internal teams on opportunity management, quotations and associated workflows, supporting effective pipeline visibility and commercial execution. /li liLead new product and service launches, service obsolescence planning, etc. ensuring effective planning, communication and adoption. /li liGather and analyse customer, market and commercial insights to identify opportunities, track the impact of marketing activities and recommend improvements to plans, tools and campaigns. /li liSupport the maintenance of relevant dashboards, measures and reporting that provide visibility of marketing and commercial performance and enable informed decision‑making. /li liSupport the planning and management of the ProCare marketing budget, ensuring expenditure is aligned with agreed strategic priorities and governance requirements. /li liProvide in‑field marketing, event and sales support to gather insights, improve the customer value proposition and strengthen competitive understanding. /li liChampion effective cross-functional collaboration, accountability and continuous improvement in the delivery of ProCare initiatives and projects. /li /ul h3What you need: /h3 pRequired: /p ul liBachelor’s degree or equivalent is required, preferably in fields such as marketing, business or any other relevant fields. /li li4+ years of work experience is required, including experience in fields such as international marketing, product/brand management, service marketing or related. /li liExperience developing/executing marketing plans, campaigns, customer value propositions and sales enablement activities. /li liStrong commercial and operational understanding, preferably with experience of pricing, quoting, product data or opportunity management processes. /li liAbility to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth. /li liAbility to use customer, market and commercial data to generate insights, assess effectiveness and support decision‑making. /li liStrong analytical and problem‑solving skills, with attention to detail and a commitment to data accuracy. /li liExcellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English. /li liAbility to influence and build alignment in the absence of direct organisational authority. /li l