Head of Growth Marketing

pThis position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Belgium. /ppThe Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands‑on leadership role combines strategic ownership of paid acquisition budgets with the development of high‑impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data‑informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high‑performing team while establishing a culture of continuous experimentation and creative optimization. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast‑paced, remote‑first environment and enjoys balancing strategic direction with hands‑on execution. /ph3Accountabilities /h3ulliOwn paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets. /liliDevelop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross‑selling, win‑back campaigns, and re‑engagement. /liliManage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value. /liliLead app store optimization initiatives and improve conversion rates from storefront visits to first purchases. /liliAllocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance. /liliCollaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness. /liliEstablish a high‑tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats. /liliLead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes. /liliPartner with market and game‑title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately. /liliMonitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth. /liliBalance long‑term growth planning with hands‑on execution, including campaign launches, audience development, creative briefs, and performance analysis. /li /ulh3Requirements /h3ulliAt least 6 years of experience in growth marketing or performance marketing within gaming, e‑commerce, consumer applications, or a similar digital business. /liliDemonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation. /liliAbility to translate quarterly growth strategies into practical execution, moving comfortably between high‑level planning and hands‑on campaign management. /liliStrong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools. /liliProven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics. /liliStrong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes. /liliA high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes. /liliAbility to thrive in a fast‑moving, growth‑stage environment and collaborate effectively with distributed, cross‑functional teams. /liliAt least 2 years of team management experience is preferred. /liliExperience developing direct‑to‑consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage. /liliFamiliarity with African markets, the Middle East, or other emerging markets is considered a plus. /li /ulh3Benefits /h3ulliCompany equity, providing an opportunity to share in the value created through your contributions. /liliRemote working arrangement with a remote work allowance of b$600 per year /b to enhance your home‑working setup. /liliEquipment provided to support effective and productive work. /li