Head of Social Strategy

pWe're looking for a strategic leader to define and own TUI's global social strategy across organic, influencer and paid channels – creating a single playbook that regional teams bring to life locally. /p pThe role will be published until 5 November 2026. /p h3About Our Offer /h3 ul liPersonal

benefits:
Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health well-being support, and more. /li liFlexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment. /li liA career to shape: Access the TUI Learning Hub to level-up and reach your ambitions. /li liBroaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams. /li liCommunity: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation. /li /ul h3About The Job /h3 ul liYou'll define our global social strategy across organic, influencer and paid, creating the playbook, measurement framework and ways of working that regional teams localise and activate. /li liSetting strategic direction, standards and governance for social across all markets is yours to own, levelling up impact and unlocking efficiency while activation stays with the regions. /li liTransformation and change leadership are at the core of

what you'll do
– you'll reshape how we think about social across the business, positioning it as a prominent, strategic media channel that drives measurable commercial impact. /li liBuilding the business case for social investment sits with you, using data and insight to shift mindsets, secure budget and demonstrate the value of social as a key growth driver alongside traditional media. /li liYou'll build our unified measurement and KPI framework, defining standardised cross-market metrics that link social engagement to commercial outcomes and ensure insights are shared, not siloed. /li liWorking closely with TUI Studios, you'll own master concepts, templates and toolkits, championing a "concept once, adapt everywhere" approach while creative production stays with Studios. /li /ul h3About You /h3 ul liProven experience setting strategy across organic, influencer and paid social – not just a single discipline – and translating business objectives into coherent, channel-agnostic approaches. /li liYou've demonstrated success building strategies, playbooks and standards that are localised and activated across multiple markets and languages. /li liYou're a transformation catalyst who thrives on driving change, with a track record of elevating social media from a tactical afterthought to a strategic business priority that commands investment and respect. /li liYour ability to navigate resistance, build coalitions and shift organisational culture around social is what sets you apart – you're comfortable challenging the status quo and bringing people along the journey. /li liYou're highly skilled at influencing senior, executive and board-level stakeholders, securing buy-in for new operating models and building high-performing teams with a test-and-learn culture. /li liOutstanding written and verbal communication in English, including executive-level presentations, comes naturally to you. /li /ul pFrom a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. /p pWe are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know. /p