Medior Digital Marketeer

Il y a 2 heures

East Flanders, Flanders, Belgique 24Flow - shop floor management and production scheduling platform Temps plein
ph3Are you our next Medior Digital Marketeer? /h3 p24Flow is a fast-growing, investor-backed software company transforming how make-to-order and engineer-to-order manufacturers plan and execute operations. Our modular platform, built on Salesforce, helps high-mix, low-volume production companies streamline short-term scheduling, reduce work-in-progress, and empower operators with digital support. /p pWe're looking for a bhands-on medior digital marketeer /b who takes real ownership of our digital channels. Your mission: bincrease the volume of qualified inbound leads /b, and you own the numbers that prove it. /p h3Your Role /h3 pYou independently run our digital marketing engine. You don't wait for instructions: you monitor, spot what's broken or underperforming, fix it, and report on it. You work to a process, follow through on actions, and know our product and customers well enough to market them credibly. /p ul libWebsite, YouTube, SEO GEO Management /b: Maintain and optimize our websites and YouTube presence, identify and monitor keywords, fix technical issues, and ensure content stays current /li libMarketing Automation /b: Set up and manage outbound email campaigns using marketing automation tools /li libLead Nurturing /b: Execute newsletter campaigns and regular email communications to customers and partners /li libSocial Media Execution /b: Manage our LinkedIn presence, create posts, and explore LinkedIn or alternative advertising opportunities /li libPerformance Tracking /b: Own website traffic, lead conversion, and key metrics across our marketing stack. You notice trends and act before anyone has to ask /li libDigital Tool Testing /b: Research, test, and implement new marketing tools, with a strong drive towards automation /li libAppExchange Optimization /b: Improve our presence and lead generation on Salesforce AppExchange (Salesforce's B2B app store) /li libEvent Marketing Support /b: Support trade shows, webinars, and industry events with existing marketing materials, and take on part of the admin work every event brings /li libPartner Marketing /b: Coordinate marketing activities with partners, including updates and joint communications /li /ul h3You Bring /h3 ul li3-5 years of experience in bdigital marketing or marketing operations /b /li liHands-on experience with bmarketing automation tools /b (HubSpot, Mailchimp, Pardot, etc.) /li liSolid knowledge of bSEO GEO, Google Analytics, Semrush, WordPress, RankMath /b or similar, or proven digital proficiency to get up to speed very fast /li liExperience managing a bLinkedIn /b company presence /li libB2B marketing experience /b, preferably in a high-tech software company /li liAnalytical mindset: you track, report, analyze, and improve on performance metrics /li liA passion for experimenting with new marketing and AI tools. Claude and NotebookLM are your best friends /li liA strong drive to understand our business, our customers' world, and the true value our product brings /li liFluent in bEnglish Dutch /b /li /ul h3How You Work /h3 ul liYou are well organized: you prioritize, keep focus, and follow up on your actions /li liYou are proactive, come up with new creative ideas, and bring a strong sense of urgency /li liYou communicate openly and transparently, including when something isn't working /li /ul h3Key Success Metrics /h3 ul libPrimary KPI /b: Increase in qualified inbound leads month-over-month /li libSupporting Metrics /b: Website visitor growth, AppExchange lead generation, LinkedIn follower and engagement growth, email campaign performance and deliverability, marketing automation campaign effectiveness /li /ul h3What

We Offer
/h3 ul libCompetitive salary /b /li liFlexible, hybrid working culture /li li32 holidays per year /li liMeal vouchers /li liGroup and hospitalization insurance (0% own contribution) /li liLaptop, phone mobile data plan /li liEco vouchers /li liCAO90 bonus planBudget for marketing tools and training /li liBe part of a bhigh-impact team shaping the future of manufacturing /b /li /ul h3Why You'll Love Working With Us /h3 pAt 24Flow, you'll find the speed and ownership of a scale-up backed by experienced founders and investors. We combine digital innovation with real-world production expertise. You'll have the freedom to test new tools and approaches, with direct visibility into how your efforts drive business growth. /p /p