Social Media Specialist – Paid Media

pYour purpose at Stanley/Stella /p pAt Stanley/Stella, we design and produce premium, sustainable apparel. Our products are distributed through a network of decorators, resellers, and brand partners across Europe and beyond. /p pAs our business grows, digital marketing plays an increasingly important role in helping customers discover our products and supporting our partners' success. We invest in building awareness of our brand and products while creating demand that benefits our entire partner ecosystem. /p pWe are looking for a Social Media Specialist (Paid Media) to lead paid social media activities across our European markets. /p pIn this role, you will turn business priorities into effective digital campaigns that generate awareness, engagement, leads, and commercial results. You will work at the intersection of marketing, sales, data, and technology, helping us connect with both our professional partners and the businesses that use our products. /p pThis is a hands-on role for someone who enjoys combining creativity with performance analysis and who is motivated by continuously improving campaign results. /p h3Your role and impact /h3 ul liCreate and deliver paid social media campaigns across multiple European markets. /li liAdapt global marketing initiatives to local audiences while maintaining a consistent brand experience. /li liSupport product launches, seasonal campaigns, and commercial priorities through targeted social media activity. /li liDevelop audience segmentation strategies and test different approaches to improve campaign performance. /li liManage campaigns across the customer journey, from brand awareness through to lead generation and conversion. /li /ul h3Drive performance and improve ROI /h3 ul liMonitor campaign performance and provide clear reporting on key metrics. /li liAnalyse results and translate insights into practical recommendations. /li liManage and optimise media investments based on performance data. /li liContinuously test new audiences, formats, channels, and targeting approaches. /li liWork with a test-and-learn mindset to identify opportunities for improvement. /li /ul h3Use marketing technology and AI effectively /h3 ul liUse AI and marketing technology to improve campaign efficiency, personalisation, audience targeting, and content creation. /li liStay up to date with developments in social advertising, marketing automation, and digital marketing tools. /li liEvaluate new platforms, channels, and technologies that could support business growth. /li /ul h3Support marketing automation and lead nurturing /h3 ul liContribute to the development of automated marketing campaigns and customer journeys in HubSpot. /li liSupport lead nurturing activities and audience segmentation. /li liHelp improve lead quality, conversion rates, and overall campaign effectiveness. /li /ul h3Extend campaign reach /h3 ul liWork with internal teams to increase the visibility and impact of marketing campaigns. /li liSupport content-sharing initiatives with reseller and decorator partners. /li liIdentify relevant industry communities, associations, influencers, and media opportunities that can help amplify our message. /li /ul h3Collaborate across the business /h3 ul liPartner closely with communications, sales, product, and local market teams. /li liAlign on campaign objectives, messaging, budgets, and performance indicators. /li liHelp ensure a smooth handover of marketing-generated leads to sales teams and partners. /li /ul h3Experience /h3 h3About you /h3 ul liAround 5 years or more of experience in digital marketing, with a strong focus on paid social media. /li liProven experience managing and optimising campaigns on Meta platforms. /li liExperience generating measurable business outcomes such as lead generation, pipeline contribution, or revenue growth. /li liExperience with marketing automation platforms, ideally HubSpot. /li liExperience working across multiple markets or in an international environment is a plus. /li liExperience in a B2B, partner-led, or trade-focused business is advantageous but not essential. /li /ul h3Skills /h3 ul liStrong understanding of paid social media strategy, execution, and optimisation. /li liComfortable working with campaign data, performance reporting, and ROI analysis. /li liAbility to balance analytical thinking with creative problem-solving. /li liStrong project management and organisational skills. /li liComfortable working independently while collaborating with a wide range of stakeholders. /li liCuriosity about emerging digital marketing tools, AI applications, and industry developments. /li liFluent English is required. /li liFrench or another European language would be an advantage. /li /ul h3About Us /h3 pFounded in 2012, Stanley/Stella has become Europe’s leading brand for premium and sustainable blank apparel. Our mission is simple yet ambitious: to redefine how responsible fashion is made, distributed and experienced. /p pWe combi