Director, Stills, Belux

h3Job Description Summary: /h3 h3Role Purpose /h3 pThe Director, Brand Management –BELUXleads the development and execution of the brand strategy for one or more major trademarks within theBeluxportfolio. Operating in a bTop9 priority market /b , this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies. /p pAs a key member of theBELUXMarketing Leadership Team, the Director ensures brand plans are insightdriven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director MarketingBelux, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network. /p pThe Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints. /p h3What You’ll Do for Us /h3 h31. Brand Strategy Portfolio Leadership /h3 ul lipLead longterm and annual strategy for one or more trademarks within thelocalportfolio. /p /li lipTranslate global and EU OU strategies into blocally relevant, insightdriven brand plans /b. /p /li lipIdentify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis. /p /li lipBuild plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence. /p /li /ul h32. Integrated Planning FullFunnel Activation /h3 ul lipDevelop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation. /p /li lipEnsure IMX, brand ideas, innovation, and media work as a unified system to drive fullfunnel results. /p /li lipAdapt global creative platforms and toolkits into highquality, marketspecific executions. /p /li /ul h33. Innovation Leadership /h3 ul lipActivate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation. /p /li lipProvide input to the OU and global teams based onLocalconsumer and customer needs. /p /li lipLead postlaunch reviews, embedding lessons into future plans. /p /li /ul h34. Commercial, Customer Bottler Collaboration /h3 ul lipPartner closely with the Senior Director Customer Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies. /p /li lipSupport customer sellins with compelling category narratives, brand plans, and activation toolkits. /p /li lipEnsure brand plans are executable and commercially viable acrossBeluxchannels. /p /li /ul h35. System Network Collaboration /h3 ul lipServe as the primary brand interface with the EU OU Category Teams. /p /li lipEnsureBeluxneeds and insights influence future global and regional brand plans. /p /li lipParticipate in OU/global forums and contributeBeluxbest practices to the network. /p /li /ul h36. Performance Management /h3 ul lipMonitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness. /p /li lipLead brand reviews and performance routines, adjusting plans based on insights. /p /li lipEnsure each brand delivers against financial, consumer, and customerKPIs. /p /li /ul h37. People Leadership Capability Building /h3 ul lipLead, coach, and develop a team of Senior Managers and Managers. /p /li lipBuild brand marketing capability acrossBelux, ensuring strong talent pipelines. /p /li lipFoster a culture of creativity, consumer obsession, commercial focus, and operational rigor. /p /li /ul h38. Governance, Compliance Operational Excellence /h3 ul lipEnsure brand governance, SRA claims approval, legal compliance, and sustainability requirements are followed. /p /li lipLead disciplined planning processes, investment stewardship, project management, and measurement. /p /li lipEnsure flawless execution across creative, media, shopper, and commercial channels. /p /li /ul h3Qualifications Experience /h3 ul lipBachelor’s degree required; advanced degree preferred. /p /li lipb8–12 years /b of brand management or marketing leadership experience within FMCG. /p /li lipStrong experience activating global/OU strategies at the local market level. /p /li lipProven success leading brand growth, complex projects, and crossfunctional alignment. /p /li lipStrong people leadership; experience managing Senior Managers/Managers. /p /li lipExpertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization. /p /li lipStrong system leadership experience, ideally working with bottlers or franchise partners. /p /li lipExcellent communication, influencing, and stakeholdermanagement skills. /p /li lipFluent in English; French and/orLocalpreferred. /p /li /ul h3What We Can Do for You /h3 ul lipOpportunity to lead major trademarks in one of the EUOU’sTop9 markets. /p /li lipHigh visibilit