Product Marketing Designer

ppDelta by eToro is an investment tracking app part of the eToro group. Our app is the #1 portfolio tracker trusted by millions of investors worldwide. We're in the middle of an exciting growth chapter: a transition to a more premium, AI-enhanced experience of our product, and an ambitious subscription programme targeting 9 figures ARR. The marketing team is small, cross-functional, and moves fast; sitting at the intersection of product, growth, and brand. /ph3The Role /h3pWe're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual-threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives. /ppYou'll work closely with a product designer, growth and marketing leads, and a copywriter. /ppOwning the marketing execution track end-to-end across both products. /ph3What You'll Own /h3pBrand Positioning Messaging
- Delta and eToro Club /pulliDefine and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club covering new features, subscription tiers, and campaigns. /liliLead campaign narrative for Delta PRO and eToro Club's subscriptions. /liliWrite and maintain tone-of-voice guidelines that work across both brand contexts. Ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem. /li /ulpMarketing Visuals
- Across Both Brands /pulliDesign high-quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell moments. /liliOwn the App Store visual presence for Delta. Screenshots, feature graphics, and store listing creative. In collaboration with the ASO workstream. /liliProduce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products. /li /ulpCampaign Growth Support /pulliPartner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle communications: welcome flows, tier upgrade nudges, trial-expiry sequences. /liliSupport product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets. /li /ulpBrand System Consistency /pulliMaintain and evolve the Delta visual identity system, ensuring consistency across: product, marketing, and external communications. /liliSupport the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand. /liliCoordinate with product design to keep marketing and product visual languages aligned across both products. /liliCoordinate digital activation campaigns with our partners (including top tier Football clubs). /li /ulpMust-haves /pulli3+ years of experience in a brand design, product marketing design, or marketing design role. Ideally, in a consumer app or fintech environment. /liliA portfolio that shows both strategic thinking (positioning decks, messaging frameworks, brand narratives) and strong visual execution (campaigns, websites, paid creatives, emails) /liliComfort working across multiple brand identities simultaneously without losing consistency or quality. /liliProficiency in Figma. You work fast, you work clean, and you know how to build reusable systems. /liliStrong typographic sensibility and attention to brand consistency across formats. /liliAbility to move from a brief to a polished visual with minimal direction. /liliAlready using AI as a core part of your workflow. Not just for image generation, but for research, copy iteration, briefing, and accelerating creative output. You should be able to demonstrate this concretely. /li /ulpNice-to-haves /pulliExperience designing for mobile apps or working alongside product design teams. /liliFamiliarity with performance marketing formats (Meta, Google, TikTok) and what makes an ad creative perform. /liliExperience with CRM/email design (Braze, Mailchimp, or similar). /liliKnowledge of App Store Optimization (ASO) and how visual assets influence conversion. /liliHands-on experience with AI-powered design and productivity tools — knowledge of what MCPs (Model Context Protocols) are, and experience working with tools like Weavy or similar AI creative assistants is a strong plus. /liliInterest in investing, fintech, or personal finance. /li /ulpSoft skills /pulliYou document your work and keep things organised (Notion, or equivalent). /liliYou communicate proactively. You give early previews, flag blockers. /liliYou're comfortable with context-switching between two distinct brands and products. /liliYou care about both craft and impact; you want your designs to