Brand Manager

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Namur, Walloon Region, Belgique Beal Temps plein

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ppbBEAL International /bis a two-generation Belgian family business, renowned for its expertise in creating innovative, durable materials that combine aesthetics and performance. Since its creation, BEAL has distinguished itself by its ability to push back the boundaries of design, developing unique products such as bMORTEX® /b, bBEALSTONE® /band bCAPILASIL® /b. /p pBased in bNamur /b, BEAL International combines btraditional craftsmanship /bwith bcutting-edge technical research /b, placing particular emphasis on professional btraining /band bpersonalized support /bfor each project, both in Belgium and abroad. /p pThe bBrand Manager /b is responsible for bbuilding, developing, and maintaining the image /b of the Beal brand and its product lines (MORTEX®, BEALSTONE®, CAPILASIL®, CALCE, etc.) in order to strengthen their reputation, consistency, and appeal across all channels (digital, print, showroom, events). /p pbKey

responsibilities:
/b /p pbDefine brand strategy /b: define positioning, develop key values and messages, and set awareness and growth objectives. /p pbAnalyze the market and consumers /b: conduct qualitative and quantitative studies, analyze competitive intelligence, and monitor trends. /p pbLead marketing and communication campaigns /b: online and offline via our various channels (social media, advertising, events). /p pbOversee visual and editorial identity /b: ensure consistency across media (logo, packaging, website, content). /p pbManage budget and performance indicators /b: monitor KPIs, optimize costs. /p pbCoordinate teams and partners /b: agencies, graphic designers, community managers, internal teams. /p pbStrategic and digital marketing /b: proficiency in tools (CRM, analytics, social media). /p pbAnalysis and synthesis /b: ability to interpret market and consumer data. /p pbProject management and leadership /b: coordination of multidisciplinary teams. /p pbCreativity and attention to detail /b: to design impactful campaigns. /p pbCommunication /b: written and oral fluency, storytelling /p h3bRequired profile /b /h3 ul liExcellent interpersonal skills and sense of service /li liGood listener and observer /li liNeat appearance and clear communication /li liCreativity and sense of aesthetics in a constantly changing environment /li liRigorous organization, ability to prioritize and manage priorities /li liInitiative, autonomy, and proactivity /li liAbility to collaborate in a team and work across multiple departments /li liComfortable with IT (Office 365 and CRM) and able to search for information independently /li liAn affinity for design and architecture is a real asset /li liEnjoys working with multicultural clients. /li liWilling to travel occasionally /li /ul pbWe offer: /b /p ul liA job in a financially stable company. /li liA salary commensurate with the responsibilities of the position, with group insurance and luncheon vouchers. /li liA 40h/week work schedule with 12 days of compensatory rest. /li liA modern, young and dynamic working environment in a fast-growing company. /li /ul /p

Brand Manager

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