Strategic Marketing Lead for Global Growth

ppstrongShape the marketing strategy of a growing tech company /strong /ppDALI is at the start of its marketing journey, and we're looking for a strategic marketer to define where it goes. You'll translate our company strategy into a clear marketing vision and plan, set priorities and act as a sparring partner for management. /ppWe won't tell you what to do. We expect you to challenge our thinking, bring new ideas and tell us where marketing can make the biggest impact. As DALI grows, you'll build and lead the marketing team that brings that strategy to life. /ppstrongWhat you'll do /strong /pullistrongSet the direction. /strong Develop and own DALI's marketing strategy and plan, aligned with our business goals and international growth ambitions. /lilistrongThink along with management. /strong Act as a strategic sparring partner on positioning, markets, go-to-market and growth opportunities. /lilistrongDrive growth with Sales. /strong Define how marketing generates qualified leads and supports the sales pipeline, and align closely with Sales on targets and priorities. /lilistrongPosition the brand. /strong Own DALI's brand and positioning, and make sure we're represented consistently across all markets and partners. /lilistrongShape the partner ecosystem. /strong Define how our international partners market DALI, and give them the framework to do so effectively. /lilistrongMeasure and steer. /strong Set marketing KPIs, evaluate the ROI of campaigns, events and investments, and report to management. /lilistrongBuild the team. /strong Set up the processes, tools and partners needed for a scalable marketing organisation, and grow your own team over time. /li /ulpstrongWhat you'll love about working here /strong /pulliA no-nonsense, fun and hard-working international tech environment where your ideas count and your voice is heard at management level. /liliA key role in an innovative and growing scale-up, where you get the freedom to define marketing from the ground up. /liliInternational exposure: you'll work with partners and markets across the world, with regular travel (about one week per quarter). /liliReal personal growth: start as our strategic marketing lead and grow into building and leading your own marketing team. /liliCompetitive salary package /liliFlexible working environment with focus on a good life balance (our founders know what it is to work internationally with kids). /li /ulpstrongWho we are looking for /strong /pulli5+ years of B2B marketing experience, ideally in a technical, industrial or tech environment /liliA strategic thinker who can turn business goals into a concrete marketing plan /liliAble to translate complex technical offerings into clear positioning and value propositions /liliProactive and opinionated: you bring ideas and dare to challenge /liliCommercially minded, with a strong understanding of how marketing drives growth /liliComfortable working with management, Sales and external partners /liliExperience with marketing automation and CRM (e.g. HubSpot) is a plus /liliAmbition to lead and inspire a team /liliFluent in English and Dutch; other languages are a plus /liliWilling to travel up to one week per quarter /li /ulpstrongPractical /strong /pulliHybrid role based in our Ghent office, with regular office presence /liliYou must be eligible to work in the EU. We do not offer visa sponsorship. /li /ulpstrongInterested? /strong /ppSend your CV and a short motivation letter to Tell us how you would shape DALI's marketing. /p /p