Senior Integrated Media Lead France

pWelcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. /p pOur trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. /p pNow it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. /p pFrench version below /p h3bAbout the Role /b /h3 pReporting to the bVP Global Integrated Media Connections /b within the bMarketing Excellence organization /b , the bIntegrated Media Lead, France Benelux Cluster /b plays a key role in defining and driving the integrated media strategy across the cluster. /p pThis role is responsible for ensuring that bpaid, owned, and earned media investments /b are fully aligned with business priorities, brand strategies, and growth objectives, delivering a consistent, consumer-centric, and performance-driven media approach across all markets. /p pOperating at the intersection of strategy, data, creativity, and execution, the Integrated Media Lead collaborates closely with Marketing, Brand, Digital, and Data Analytics teams, as well as external agency partners. /p pThe role also contributes to building media excellence, scaling best practices across the cluster, and maximizing the return on investment of media activities. /p h3bKey Responsibilities /b /h3 ul liDefine and lead the integrated media strategy for the cluster, ensuring alignment with business priorities and brand objectives. /li liDeploy a holistic approach to media planning and activation across all channels, including traditional, digital, social, and emerging platforms. /li liCollaborate closely with Brand, Category, Digital, and Data Analytics teams to deliver integrated, consumer-centric media plans. /li liLead media governance frameworks across the cluster, ensuring consistency, efficiency, and compliance across markets. /li liOptimize media investment allocation to maximize performance, reach, and return on investment through data-driven insights. /li liOversee relationships with media agencies and external partners, ensuring high-quality execution and fostering innovation. /li liDrive standardization, scalability, and best-practice sharing across cluster markets. /li liMonitor media performance, analyze results, and provide actionable recommendations to stakeholders. /li liSupport the adoption and effective use of media tools and platforms across the cluster. /li liAct as the cluster subject matter expert for integrated media strategy and execution. /li /ul h3bRequired Qualifications /b /h3 ul liMaster’s degree (or equivalent) in Marketing, Communications, Business Administration, or a related field. /li liSignificant experience ( b8+ years /b ) in media strategy, media planning, or integrated marketing. /li liStrong understanding of integrated media ecosystems, including digital and traditional channels. /li liProven experience managing relationships with media agencies and external partners. /li liExperience working within regional and/or multi-country environments. /li liStrong analytical skills, with the ability to interpret media performance data and translate insights into actionable recommendations. /li liExcellent communication and stakeholder management skills. /li liFluent in English. /li /ul h3bPreferred Qualifications /b /h3 ul liExtensive media experience, ideally within complex and multi-market environments. /li liStrong understanding of digital media platforms, performance marketing, and data-driven optimization methodologies. /li liExperience leading media transformation initiatives, driving innovation, or evolving operating models and capabilities. /li /ul pbGrade: 6 /b /p h3bA propos du poste /b /h3 pRattaché(e) au VP Global Integrated Media Connections, au sein de l’organisation marketing Excellence, en tant que Responsable Média Intégré pour le cluster (France Benelux), vous aurez un rôle clé dans la définition et le pilotage de la stratégie média intégrée à l’échelle du cluster. /p pVous garantissez que les investissements en médias «paid», «owned» et «earned» sont pleinement alignés avec les priorités business, les stratégies de marque et les objectifs de croissance, afin d’assurer une exécution média cohérente, centrée sur le consommateur et orientée performance sur l’ensemble des marchés. /p pÀ l’interface entre la stratégie, la data, la créativité et l’exécution, vous collaborez étroitemen