Product Marketer

pIntrow is the #1 AI-native partner management platform. We are growing 5x year over year, signing multi-year enterprise contracts with some of the biggest logos in B2B SaaS, and building the best, most innovative product in our market. We raised $3M led by Visionaries VC, we serve hundreds of companies worldwide, and we hold a 4.9/5 rating across 100s of reviews. /ppWe run inside HubSpot and Salesforce, so partner teams manage their whole program without leaving the CRM, and their partners work where they already are: Slack, Teams, email, and AI assistants like Claude and ChatGPT. Globally leading companies run partnerships, their best-performing channel, on Introw. /ppNow we want our first dedicated product marketer to own how Introw is told, and how customers and partners adopt it. This is not a campaign-execution role. You will sit with product and engineering, get inspired by what they ship, and turn it into stories, pages, and automated journeys that grow revenue. /ppWhy this brief is rare: /pullibClose to the product. /b You sit on the product and engineering island, not in a separate marketing silo. You see what ships first and decide how it gets told. /lilibYour work replaces manual work. /b Every email journey, page, and story you build shortens a sales cycle, speeds up an onboarding, or brings back a quiet account, without adding headcount. /lilibEvent-driven, not calendar-driven. /b Our product produces real signals: a goal created, a commission reached, a tier reached. You turn them into campaigns that reach the right person at the right moment. /li /ulpIn our market the legacy tools were built for the vendor, not the partner, so partners never logged in and programs stalled. We win on the opposite bet: people actually adopt Introw. That makes how we tell the product, and how we get people to use more of it, a real growth lever. Get this right and you shape how a global category winner speaks and grows. /ppWe work from our office in Ghent, mostly in person with a day or two of flexibility. /ph3Tasks /h3pAs our product marketer, you own how Introw is told and how people adopt it: /pulliBuild and run drip campaigns and lifecycle emails triggered by product events, to raise engagement and feature adoption. /liliOwn our product pages (landing pages), from message to published page, for every feature we ship. /liliOwn the product story and messaging, and keep it consistent across the website, sales, onboarding, and socials. /liliRun our socials with product-led content that people want to share. /liliShorten the sales cycle and raise the win rate with messaging and assets that do part of the selling for the team. /liliCut manual onboarding time: help customers implement more features, quicker and easier, with automated guidance. /liliDrive faster expansion by pushing the benefits of modules like LMS to the customers who should be using them. /liliAutomatically revive sleeping accounts with campaigns triggered by what they do, and what they stop doing. /liliWork shoulder to shoulder with product, engineering, sales, and customer success. Sit in on real customer calls and write from what you hear. /li /ulh3Requirements /h3pYou're an A-player. You want your fingerprints on a category-defining product, and a mediocre bar bores you. The following should be how your friends describe you: /pulliIn love with the product. What engineering and product build inspires you, and you can't wait to tell people about it. /liliAround 5 years in B2B SaaS marketing, ideally in product or growth marketing. We care about the bar you hold more than years on paper. /liliGrowth-minded and analytical. You think in funnels, cohorts, and experiments, and you let the data win. /liliA storyteller. You turn a broad product into a clear narrative, tuned for each audience. /liliHands-on. You build drip campaigns, lifecycle emails, and landing pages yourself. /liliA builder. You own ambiguity, make the call, and move without a big team around you. /liliA good eye. You don't need design skills, but you can tell when something looks off. /liliKeen to learn agentic workflows and challenge the old way of working. /li /ulpNice to have: /pulliExperience with marketing automation, ideally HubSpot. /liliFamiliarity with partnerships, channel sales, or CRMs like HubSpot or Salesforce. /liliExperience marketing a product-led or AI-native product. /li /ulh3Benefits /h3pHow we work: we are a small, senior team that plays to win and hires A-players who want real ownership. /pullibYou own your area. /b High trust, high autonomy, no hand-holding. /lilibCraft is the point. /b We sweat the details and hold a high bar. /lilibWe move fast. /b Decisions in hours, not weeks. /lilibWe are ambitious. /b We are here to win the category globally, growing 4 to 5x a year. /li /ulpWhat you get: /pullibEquity through our ESOP. /b Everyone at Introw owns a piece of what we build, so when we win, you win. /liliA Macbook and iPhone, fully set up for you. /liliFull