Senior Paid Acquisition Manager | Google Ads, Meta, Bing

pBrussels, Belgium (hybrid)
· Permanent contract
· As soon as possible /p pbEvery euro we spend on ads should turn into demos, then into customers. You will be the person who makes that happen. /b /p pAt Shyfter, we build HR software that helps thousands of companies in hospitality, retail and beyond handle scheduling, time tracking and payroll preparation. We are growing by b60% every year and signing more than 100 new clients every month /b, in Belgium and France. /p pPaid acquisition is an important customer acquisition channel for us. We are now looking for a bSenior Paid Acquisition Manager /b to own all our paid channels across three markets: bFrench-speaking Belgium, Dutch-speaking Belgium and France /b. /p pWe are bringing all paid acquisition in-house, and you will lead that move. bYou set the strategy, you allocate the budgets and you are accountable for cost per demo and new customers signed. /b /p h3Tasks /h3 ul lipDefine and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads (Bing), ChatGPT Ads and new channels worth testing (LinkedIn, YouTube...). /p /li lipTake over the campaigns currently run by external agencies and build a fully in-house setup: accounts, structure, processes and reporting. /p /li lipManage budgets by channel and by market, and reallocate them continuously based on performance. /p /li lipBuild, structure and optimise campaigns: search, Performance Max, competitor campaigns, retargeting, social ads. /p /li lipWrite and test ads and creatives with the marketing team, in the language and tone of each market. /p /li lipImprove landing pages and conversion rates with the web team: A/B tests, forms, messaging. /p /li lipEnsure reliable end-to-end tracking: GTM, GA4, offline conversions, HubSpot integration. /p /li lipTrack real business metrics, not just clicks: cost per demo, demo-to-customer rate, CAC, return on ad spend by channel. /p /li lipShare clear weekly reporting with management and the sales team. /p /li lipKeep an eye on competitors, new ad formats and how search is changing with AI assistants. /p /li /ul pbYou are accountable for the volume of qualified demos, cost per demo and the contribution of paid acquisition to new customers. /b /p h3Requirements /h3 ul lipbAt least 5 years of hands-on paid acquisition experience /b, with direct responsibility for significant budgets. /p /li lipAdvanced expertise in Google Ads and Meta Ads, and real experience with Microsoft Ads. /p /li lipExperience in bB2B, ideally SaaS /b, with a sales cycle that goes through a demo or a sales call. /p /li lipExperience with the Belgian and French markets. /p /li lipbFluent French and very good Dutch /b, so you can write and review ads in both languages. /p /li lipProfessional working proficiency in English. /p /li lipA strong analytical mindset: comfortable with GA4, GTM, data exports and spreadsheets. /p /li lipExperience with HubSpot or a similar CRM to connect campaigns to revenue. /p /li lipExperience building or running paid acquisition in-house, not only from the agency side. /p /li lipAutonomy, rigour and a results mindset: you make decisions based on numbers. /p /li /ul pbExperience at a B2B SaaS scale-up, or early tests with ads in AI tools, is a real plus. /b /p h3Benefits /h3 ul lipA permanent, full-time position in a fast-growing Belgian SaaS company. /p /li lipA key role with real ownership of strategy and budgets. /p /li lipA salary in line with your experience and a performance-based bonus. /p /li lipA direct, measurable impact on company growth. /p /li lipClose collaboration with management, sales and marketing. /p /li lipHybrid work from our office on Avenue Louise in Brussels. /p /li lipProfessional equipment and access to the tools you need. /p /li /ul