Senior Communication

pbpost strives to create an inclusive environment with challenging projects and inspiring collaborations. With our colleagues at the heart of our organisation, we believe in careers rather than jobs. As part of the international group bnode, bpost has transitioned from the Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We foster a culture that supports diversity, inclusion and career growth, ensuring that every team member has the opportunity to thrive and succeed /p h3What will you do? /h3 pAs bSenior Communication Reputation Expert /b, you play a key strategic role in protecting, building, and elevating the corporate reputation of bBnode /b and bBpost /b. Reporting directly to the Head of Reputation Content, you act as a strategic advisor, narrative architect, bproactive investigative news-hunter and corporate social media strategist /b. Bnode and Bpost are going through an in-depth transformation; it’s the role of the Reputation Content team to bring the transformation to life in all external output (mostly press and social media). /p pYou do not sit back and wait for news to be handed to you. You bactively contribute to the external communication strategy, mine the business for compelling stories, identify hidden gems, and transform them into high-impact external narratives /b. You design, own, and lead integrated multi-channel communication strategies for corporate initiatives, financial reporting, crisis/issues management, and executive thought leadership—translating group strategy into engaging content that – via press or social media – resonates with stakeholders like customers, employees, investors, decision-makers and the broader public. /p h3Key Strategic Responsibilities Accountabilities /h3 pbYou contribute to the long-term communication strategy crafting for Bnode and Bpost. /b /p ul liProactive Story Mining Corporate Storytelling /li liActive Story Scouting Newsroom Mindset: Proactively investigate, hunt for, and capture stories across all business units and operational sites. Uncover "hidden gems" (innovations, ESG efforts, customer successes, employee stories) and package them into engaging external content. /li liArchitect Corporate Narratives: Translate overall group business objectives and complex strategic milestones into overarching external communication roadmaps, proactive PR campaigns, and cohesive storylines. /li liHigh-Stakes Flagship Projects: Lead external communication for key corporate highlights, including the Annual Report, ESG/sustainability milestones, earnings releases, and MA / transformation announcements. /li liMedia Relations, Proactive Pitching Reputation Management /li liProactive Media Planning Pitching: Develop relevant press topics actively reach out to Tier-1 media, financial press, and industry journalists to pitch company narratives, secure feature coverage, and position Bnode and Bpost as important logistics players. /li liStrategic Press Issues Management: Handle reactive media requests with agility, anticipate reputational risks, assess external impact, and formulate strategic response frameworks/holding statements to protect group reputation during sensitive situations. You can act as a spokesperson. /li liStakeholder Network, Digital Ecosystem Advisory /li liCorporate Website Strategy: In close collaboration with the Digital Team, strategically optimize and govern the corporate web ecosystem to ensure it seamlessly integrates with social media channels and serves as an authoritative reputation hub. /li liInternal Network Executive Advisory: Build strong internal networks across the business units to maintain a continuous pipeline of content leads and to team up with them for their external communications. Act as a trusted advisor to senior executives, coaching them on social media best practices and external positioning. /li liMulti-Channel Strategy Creative Content Direction /li liIntegrated Campaign Management: Orchestrate end-to-end multi-channel organic external campaigns (press, social media, corporate website, multimedia) ensuring absolute brand consistency and high stakeholder engagement. /li liContent Innovation Direction: Steer creative direction by introducing cutting-edge formats (data storytelling, infographics, video, interactive corporate hub content) adapted to modern media consumption. /li liCorporate Website Strategy: In close collaboration with the Digital Team, strategically optimize and govern the corporate web ecosystem to ensure it serves as an authoritative, user-centric reputation hub. /li /ul h3Who are you? /h3 ul liProactive Investigative Drive: High curiosity, strong journalistic instinct, and a proven track record of finding, pitching, and executing stories independently without waiting for instructions. /li liExperience: 8+ years of experience in corporate communication