Creative Strategist for DTC Health

pstrongManeuver Marketingbr/strongOur Vision, Mission Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality innovative supplement products. /ppstrongstrongBuild, Scale Operate Leading DTC Brands alongside A-Players /strongbr/strongstrongManeuver Marketingbr/strongOur Vision, Mission Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality innovative supplement products.brIn just 5 years, we kicked off our own DTC Health Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.brThese results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.brstrongThis is just the beginning of our journey, and you could be part of the next stage of our growthbr/strongstrongYour Next Rolebr/strongAs a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence.brWorking across multiple platforms channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.brstrongWhat You’ll Dobr/strongstrongBuild, Improve Maintain Research Infrastructurebr/strongulliCreating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points. /liliOrganizing insights into queryable, structured systems that the team can use to generate creative ideas quickly. /liliTagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format. /liliTurning research inputs into creative opportunities, briefs, hooks, and testable hypotheses. /liliImproving the research infrastructure over time so it compounds instead of becoming a static swipe file. /liliConnecting research outputs directly to creative performance and winner generation.br/li /ulstrongEstablish, Improve Maintain the Creative Testing Processbr/strongulliBuilding structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs. /liliDesigning test matrices that allow the team to isolate variables and understand what is driving performance. /liliCreating a high-velocity testing cadence with consistent launches and systematic iteration. /liliUsing performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations. /liliConnecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints. /liliScaling winning concepts across new formats, funnels, channels, geographies, and products. /liliMaintaining clear documentation of what has been tested, what has worked, and what should be tested next.br/li /ulstrongCreate, Improve Maintain Briefs Across SKUs to Achieve Run Rate and Efficiency Targetsbr/strongulliCreating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage. /liliEnsuring every brief is grounded in customer insight, research, performance data, and business priorities. /liliBuilding reusable briefing systems that allow winning concepts to be adapted across SKUs and formats. /liliTranslating research and test learnings into repeatable creative frameworks. /liliMapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent. /liliCreating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions. /liliImproving briefing quality over time based on performance outcomes.br/li /ulstrongDesign, Improve Maintain Creative Production Workflowsbr/strongulliDesigning clear workflows from research → brief → production → QA → launch → analysis → iteration. /liliCreating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel. /liliDefining ownership, handoffs, SLAs, and quality standards across creative production. /liliIdentifying and removing bottlenecks before they slow down output. /liliImproving production speed without sacrificing creative quality or strategic clarity. /liliWorking with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence. /liliContinuously improving and automating the production system