Head of Marketing

ppRITE is a fast-growing boutique fitness brand built around high-quality, community-driven experiences. Across our studios in Antwerp, Brasschaat, Ghent, Mechelen and Latem, we combine Reformer Pilates, BIKE, HIIT, Open Gym and Wellbeing with a strong focus on design, hospitality and brand. /p pAs we continue to expand into new cities and concepts, we’re looking for a Head of Marketing to help shape the next phase of RITE’s growth. /p h3The Role /h3 pAs Head of Marketing, you will lead RITE’s marketing strategy from brand awareness and acquisition to conversion, retention and community. /p pYou’ll manage a team of two marketeers and work closely with our founders, operations and studio teams. This is a senior but highly hands-on role: you’ll define the strategy, set priorities and make sure great ideas turn into impactful campaigns and measurable business results. /p h3Your Key Tasks /h3 ul liOwn RITE’s overall marketing, brand and growth strategy. /li liLead and develop a team of two marketeers. /li liDrive acquisition, conversion, retention and membership growth. /li liOwn brand positioning, creative direction, content and social media. /li liLead CRM and lifecycle marketing. /li liDefine pricing, promotional strategies and marketing campaigns. /li liSupport new studio launches and market expansion. /li liDevelop partnerships, B2B opportunities, events and community activations. /li liManage the marketing budget, agencies, freelancers and external partners. /li liDefine and monitor key marketing KPIs and continuously optimise performance. /li /ul h3What we're looking for /h3 pYou combine strategic thinking with strong execution and commercial awareness. /p pYou have: /p ul li8+ years of relevant marketing experience, preferably within a fast-growing consumer, lifestyle, fitness, hospitality or retail brand. /li liExperience managing and developing a team. /li liStrong knowledge of digital marketing, social media, CRM and customer acquisition. /li liStrong commercial and analytical skills. /li liAn excellent eye for brand, design and content. /li liExcellent communication and copywriting skills in Dutch and English. /li liExperience working with agencies, creators, freelancers and partners. /li liAn entrepreneurial mindset and the ability to manage multiple priorities. /li liA genuine interest in fitness, wellness, lifestyle and community. /li liA base in or around Antwerp, with flexibility to work across RITE locations. /li /ul pMost importantly, you are hands-on. You don’t just create marketing plans, you make them happen. /p h3What

we offer
/h3 ul liFull ownership of the marketing function of a fast-growing Belgian fitness brand. /li liA key role within the leadership team, working directly with the founders. /li liThe opportunity to lead and develop a team of two marketeers. /li liA major role in shaping RITE’s future brand and growth strategy. /li liAn entrepreneurial and creative working environment. /li liCompetitive compensation. /li liUnlimited free RITE workouts. /li liReal responsibility and visible impact on the business. /li liWhy are you the right person to lead our marketing? /li liWhat is one thing you would improve about RITE’s marketing today? /li /ul pWe’d also love to see examples of brands, campaigns or projects you’ve worked on. /p /p