Press & PR Coordinator – Belux Mechelen Marketing - Media relations

h3Mechelen Full-time Marketing
- Media relations /h3h3Responsibilities /h3ulliPress, Media Tech Communications
- Support the Head of Marketing and PR the PR Manager Belux by coordinating the day‑day press and PR activities for XPeng in Belux. /liliBuild and maintain strong relationships with automotive, technology, innovation, business, and lifestyle media. /liliAct as the local press contact for media enquiries, interview requests, and product‑related communications. /liliProactively identify opportunities to pitch stories highlighting XPeng’s technology, software, AI, connectivity, and smart features. /liliOrganize and support press drives, vehicle reviews, tech briefings, and media events. /liliSecure earned media performance by delivering relevance for selected media channels. /liliInfluencer, KOL KOC Management
- Identify, onboard, and manage relationships with relevant influencers, KOLs, and KOCs aligned with XPeng’s brand values. /liliDevelop and execute influencer and creator campaigns supporting product launches, brand awareness, and technology storytelling. /liliCoordinate vehicle loans, content guidelines, briefing documents, and approvals. /liliMonitor influencer performance, engagement, and brand alignment. /liliEnsure full compliance with disclosure, brand, and legal guidelines. /liliProduct, Launch Event PR
- Support vehicle launches, product updates, and key milestones from a PR and influencer perspective. /liliCollaborate closely with Product Go-To-Market, Retail Event Marketing, and agent teams to ensure integrated communication plans. /liliIdentify and support national PR opportunities, tech events, innovation platforms, and partnerships that enhance XPeng’s visibility in Belux. /liliCoordinate media and influencer participation at launches, roadshows, and flagship events. /liliContent Messaging
- Localize and distribute global press releases and announcements for the Belux market. /liliDraft local press releases, pitches, talking points, QA documents, and influencer briefs. /liliEnsure consistent messaging across press, influencer, and social content in line with global brand and product positioning. /liliAgency, Monitoring Insights
- Coordinate with local PR and influencer agencies where applicable. /liliMonitor media coverage, influencer content, sentiment, and share of voice. /liliTrack KPIs for PR and influencer activities and prepare performance reports. /liliGather insights from media and creators to continuously refine communication strategies. /li /ulh3Qualifications /h3h3What We’re Looking For /h3h3Required Skills Experience /h3ulliBachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field. /lili2–4 years of experience in PR, communications, or influencer marketing. /liliFluent Dutch, French and English are mandatory. /liliProven experience working with journalists, influencers, KOLs, and KOCs. /liliStrong understanding of technology, digital ecosystems, and innovation storytelling. /liliExcellent writing, briefing, and relationship-management skills. /liliComfortable working in a fast‑paced, international, and agent‑led environment. /li /ulh3Preferred Qualifications /h3ulliExperience in automotive, EVs, consumer tech, or mobility sectors. /liliEstablished network within Dutch tech and innovation media. /liliExperience managing creators across YouTube, Instagram, TikTok, LinkedIn, and emerging platforms. /liliFamiliarity with media monitoring and influencer analytics tools. /li /ul