Soda Stream: Brand manager

h3Overview /h3pWe are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.
We are looking for an Associate Brand Lead – Consumables Benelux (Belgium, Netherlands, Luxembourg) to own the end-to-end management of the Consumables categories across the Benelux markets, including CO2, Flavors and Bottles. This role combines category ownership, commercial partnership and campaign execution — helping drive category growth, repeat purchase, customer engagement and long-term customer lifetime value (CLTV) across the SodaStream ecosystem. /ph3Overview /h3pWe are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.
We are looking for an Associate Brand Lead – Consumables Benelux (Belgium, Netherlands, Luxembourg) to own the end-to-end management of the Consumables categories across the Benelux markets, including CO2, Flavors and Bottles. This role combines category ownership, commercial partnership and campaign execution — helping drive category growth, repeat purchase, customer engagement and long-term customer lifetime value (CLTV) across the SodaStream ecosystem. /ppWorking closely with the Benelux Brand Lead, this role will lead local go-to-market planning and execution for consumables initiatives, while also supporting broader market campaigns and priorities. As part of a lean and agile regional structure, this role offers broad exposure across brand, ecommerce, media, advocacy and commercial functions, with opportunity to lead campaigns, shape local execution and build end-to-end brand management experience. /ph3Responsibilities /h3h3Key Responsibilities /h3h3Consumables Category Ownership Growth /h3ulliOwn the day-to-day management and performance of the Benelux Consumables categories (CO2, Flavors and Bottles) /liliSupport development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams /liliMonitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase /liliPartner with Analytics Insights teams to help identify opportunities related to customer engagement, retention and category penetration /liliFeed into global innovation development processes, representing local market needs and opportunities for consumables categories /liliLead local go-to-market planning and execution for consumables innovation launches and initiatives /li /ulh3Local Campaign Development Execution /h3ulliDevelop and manage local campaign and activation plans across Consumables categories in alignment with broader Benelux marketing priorities /liliBrief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns /liliSupport development of campaign messaging, creative direction and local market execution across channels /liliCoordinate localisation, translations and market adaptation of campaign, PR and launch communications across the Benelux /liliLead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the Benelux Brand Lead /liliReview and approve local creative, copy and marketing materials across consumables initiatives /li /ulh3Cross-Function Collaboration Commercial Integration /h3ulliPartner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities /liliSupport integration of consumables priorities across ecommerce, lifecycle and customer engagement initiatives /liliCollaborate with Media and Growth teams to ensure campaigns are supported with appropriate media and activation plans /liliHelp connect brand activity with broader customer and commercial objectives across the market /liliSupport ongoing tracking, reporting and post-campaign analysis across consumables initiatives /liliContribute to broader Benelux marketing planning and business priorities as part of the wider Brand team /liliPartner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments /li /ulh3Qualifications /h3h3Critical Capabilities Experience /h3ulli5+ years’ experience in brand, marketing or category roles within Benelux market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories
- with exposure to strong DTC/eComm brands advantageous /liliProfessional fluency in English, with native-level profi