Creative Strategist

ppManeuver Marketing /p pOur Vision, Mission Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality innovative supplement products. /p pIn just 5 years, we kicked off our own DTC Health Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. /p pThese results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. /p pThis is just the beginning of our journey, and you could be part of the next stage of our growth /p h3Your Next Role /h3 pAs a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. /p pWorking across multiple platforms channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue. /p h3What You’ll Do /h3 h3Build, Improve Maintain Research Infrastructure /h3 ul liCreating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points. /li liOrganizing insights into queryable, structured systems that the team can use to generate creative ideas quickly. /li liTagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format. /li liTurning research inputs into creative opportunities, briefs, hooks, and testable hypotheses. /li liImproving the research infrastructure over time so it compounds instead of becoming a static swipe file. /li liConnecting research outputs directly to creative performance and winner generation. /li /ul h3Establish, Improve Maintain the Creative Testing Process /h3 ul liBuilding structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs. /li liDesigning test matrices that allow the team to isolate variables and understand what is driving performance. /li liCreating a high-velocity testing cadence with consistent launches and systematic iteration. /li liUsing performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations. /li liConnecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints. /li liScaling winning concepts across new formats, funnels, channels, geographies, and products. /li liMaintaining clear documentation of what has been tested, what has worked, and what should be tested next. /li /ul h3Create, Improve Maintain Briefs Across SKUs to Achieve Run Rate and Efficiency Targets /h3 ul liCreating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage. /li liEnsuring every brief is grounded in customer insight, research, performance data, and business priorities. /li liBuilding reusable briefing systems that allow winning concepts to be adapted across SKUs and formats. /li liTranslating research and test learnings into repeatable creative frameworks. /li /ul h3Design, Improve Maintain Creative Production Workflows /h3 ul liDesigning clear workflows from research → brief → production → QA → launch → analysis → iteration. /li liCreating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel. /li liDefining ownership, handoffs, SLAs, and quality standards across creative production. /li liIdentifying and removing bottlenecks before they slow down output. /li liImproving production speed without sacrificing creative quality or strategic clarity. /li liWorking with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence. /li liContinuously improving and automating the production system where possible. /li /ul h3Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks /h3 ul liWorking closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues. /li liIdentifying bottlenecks early, before they affect scaling. /li liCoordinating fast resolution across teams when creative output, testing velocity, or performance is blocked. /li liTranslating performance issues into clear creative or operational action steps. /li liEnsuring learnings are shared across teams and channels. /li liHelping scale creat