Manager Branding and Guest Experience

il y a 2 semaines

Brussels, Belgique Radisson Hotel Group - Corporate Office Temps plein

Mission:

Brand Strategy and Guest Experience are at the centre of our
global business. Our brands are a recognized and a global asset for our company
and innovation is engrained in every brand and guest experience that we develop.
In this role you are responsible for the global
development of Radisson Hotel Group (corporate, employer brand and responsible
business), Radisson Hotels, Radisson Meetings, Radisson Rewards, as well as
the development of B2B / B2B brand value propositions and cross-brand programs
in collaboration with the relevant stakeholders.



 


1.    
Definition
of existing umbrella brands, Radisson Hotel Group (RHG), Radisson Hotels,
Radisson Meetings and Radisson Rewards: Leading the creation, development, evolution,
and implementation of the brand strategies; providing consultation and
education on those strategies and other branding topics.


 


2.    
Lead brand
stewardship initiatives, which include providing brand support and leading
internal brand evangelism to ensure all activities are on-strategy from a
brand perspective and are inspired by and supportive of our global brand and
guest experience strategies for all RHG brands.


 


3.    
Responsible
for continuously challenging the status quo, having a ‘Think Big’ approach
mindset. Researching, recommending, and driving future innovation to
positively impact our Global Brand portfolio and consequently Customer
Experience.



 



As the Manager you must ensure that all initiatives and goals are
aligned and support the broader 5-year plan. 




Roles/Responsibilities:



1.    
Work
with the Sr. Director to define and maintain the Radisson Hotel Group,
Radisson Hotels, Radisson Meetings and Radisson Rewards brand story: brand
essence, brand values and visual identity in all manifestations globally.
Including consulting on websites, collateral, tradeshow materials, brand
communications, sponsorships, and other key materials.  


 


2.    
Develop
and follow up on any brand value propositions (B2B/B2C) to ensure they are
relevant to the market and consumer needs.


 


3.    
Develop
and lead the creation of cross brand programs together with the Guest
Experience team, procurement, and any other relevant stakeholder.


 


4.    
Deliver
brand immersion / trainings to both internal and external parties as needed.


 


5.    
Initiate and lead pilots where required (new guest experiences, new
products/services) ensuring to match consumer insights and market relevance
working closely with cross-functional teams and hotels.


 


6.    
Support supply chain brand related projects including branded OS&E
development across, working closely with global brand team and sourcing
department.


 


7.    
Lead
the analysis, reporting and recommendations of our consumers. Identify
consumer insights, benchmark and market trends. Be the voice of the customer
in the organization.


 


8.    
This
role functions as key brand liaison between Global and Area / Country teams
and must connect, interact and collaborate with varying areas of the company
on a global, theatre and country level: Quality, Marketing, PR and
Communications, Operations, Commercial, Sourcing, Design and Technical
Services, Development, etc


Competencies
& skills requirements:

·      
Proven
leadership skills, results oriented

·      
Proven ability to manage and gain alignment across
highly complex matrix organization

·      
Excellent communication skills and stakeholder
management

·      
Strengths in structured and logical thinking,
problem solving, issue resolution, and attention to detail

·      
Process driven and analytical

·      
Autonomy and High feeling of responsibility

·      
Ability to adapt graciously to changing business
conditions and priorities

·      
Ability to travel, if required

·      
Global experience, preferred


Job
requirements and qualifications: 

Minimum education: Bachelor’s degree (MBA preferred)

Minimum experience: 5 years or more of relevant experience in Branding
& Guest experience on Corporate Level; experience in hospitality is
preferred. Experience and solid understanding of Corporate branding and its
interlinkages with other corporate initiatives is a plus

Language skills: Must be fluent in
English. Additional language(s) are a plus



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