Requisition ID: 72600
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid , JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .
The team you will be a part of
The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
This role in summary
As the Site Performance & Data Optimization Sr. Analyst, your responsibility will be two-fold: first, you will lead website visitor journey optimization to ensure a seamless, high-converting user experience driven by data analysis. Second, you will own the performance optimization of the SEA track, maximizing the ROI of our search ad investments. As part of the KitchenAid Data Team, you will also support several core projects, such as maintaining digital data reporting, improving traffic tracking, and optimizing visitor identification.
Your responsibilities will include
1. Optimize user journey on KitchenAid EMEA websites
-
User journey analysis: using Contentsquare and GA4 analytics tools, perform journey analysis and website content performance evaluations to identify main exit reasons and friction points.
-
Website optimisation: based on journey analysis and impact quantification, create a quarterly roadmap of optimizations that will either need A/B test or can lead to a direct deployment. Define the KPIs for each optimization suggestion.
-
Collaboration and stakeholder management: collaborate with different stakeholders to ensure your optimisation plan is tested or/and deployed. Your main counterparts will be the Global CRO team for A/B test planning, and the EMEA Content and E-commerce team for website content change deployment.
-
Impact measurement : implement a tracking system to measure the change impact, based on the relevant KPI
-
Way of working : define the framework that will enable the optimal collaboration with other stakeholders and speed in results (meeting occurrence, documentation, reports...)
2. Optimize the performance of SEA track
-
Weekly reviews: follow-up the operational execution of Google Ads campaigns by our partner agency and track results to ensure our target ROI is met. Lead optimisations and tests and new ads campaigns.
-
Collaborate with the e-commerce team to keep budget on track & provide feedback on performance
3. Data reporting quality & new projects
Being part of the KitchenAid Data team, you will also support on the key Data projects :
-
Dashboard & reporting reviews: review the core website data dashboards on a weekly basis to make sure they are all up and running, and highlights unusual metric changes to the data tech team & business team
-
Traffic tracking optimisation: make sure all paid, CRM and social traffic is tracked properly, with consistent UTM guidelines implemented
-
User identification: implement strategies to increase website user identification
-
New data projects : the data track is in transformation with the implementation of a new architecture, with many opportunities arising to onboard on new projects
Minimum requirements
Tech:
-
Google Analytics 4 (Expert)
-
Looker Studio (Expert)
-
Contentsquare (Expert)
-
Google Ads
-
Senior Project Manager
Il y a 3 jours
Grimbergen, Vlaams-Brabant, Belgique Michael Page Temps plein 90 000 € - 120 000 € ContratWat:Frequentie: Dagelijks WekelijksOur client is a leading international organisation operating within the real estate, construction, and professional services sector. With a strong global presence and a reputation for excellence, the company delivers innovative property solutions in a collaborative, diverse, and forward-thinking environment focused on...
-
International Area Sales Manager, Specialty Gases
Il y a 19 heures
Grimbergen, Vlaams-Brabant, Belgique Balchem Temps pleinJob descriptionThe International Area Sales Manager is responsible for driving profitable growth of Balchem NV's packaged specialty gases business across assigned international markets. The role operates with a high degree of autonomy and is accountable for developing market strategies, expanding customer relationships, identifying new business...
-
Amazon Ecommerce
Il y a 2 jours
Grimbergen, Vlaams-Brabant, Belgique Whirlpool Corporation Temps plein 70 000 € - 110 000 € ContratAs the Amazon Ecommerce & Marketing Manager, you will be the primary architect of our growth on the Amazon platform. This role blends performance marketing, data analytics, and digital storefront management. You will own the strategy and execution of Amazon Ads and the continuous optimization of our Brand Stores across key European markets. Your goal is to...
-
Amazon Ecommerce
Il y a 2 jours
Grimbergen, Vlaams-Brabant, Belgique Whirlpool, Inc. Temps plein 90 000 € - 130 000 € ContratRequisition ID: 72556About Whirlpool CorporationWhirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand...
-
Grimbergen, Vlaams-Brabant, Belgique PRESS SHOP AND MORE Temps plein 45 000 € - 65 000 € ContratVos responsabilitésVous êtes responsable de la performance globale de vos magasins, notamment en matière de ventes, d’exécution commerciale et opérationnelle, de service à la clientèle et de gestion du personnel.Vous garantissez un service à la clientèle de qualité, conforme aux standards élevés de Press Shop & More.Vous assurez l’excellence...
-
Sales Assistant
Il y a 2 semaines
Grimbergen, Vlaams-Brabant, Belgique Balchem Temps pleinJob descriptionThe International Area Sales Manager is responsible for driving profitable growth of Balchem NV's packaged specialty gases business across assigned international markets. The role operates with a high degree of autonomy and is accountable for developing market strategies, expanding customer relationships, identifying new business...
-
Senior Project Manager
Il y a 23 heures
Grimbergen, Flanders, Belgique Michael Page Temps pleinLead the end-to-end delivery of design and construction projects Establish and manage project budgets, forecasting, and funding requests Build and lead multidisciplinary project teams Manage procurement processes for consultants, contractors, and suppliers Coordinate internal and external stakeholders throughout the project lifecycle Monitor project...
-
Senior Project Manager
Il y a 2 jours
Grimbergen, Flanders, Belgique Stark Recruitment Temps pleinSenior Project Manager - Industrial Energy Projects, GrimbergenThe following information aims to provide potential candidates with a better understanding of the requirements for this role.Own the energy transition projects that actually get built.Are you an experienced Project Manager looking to combine technical depth, full project ownership and direct...
-
Junior Master Data Management Consultant
Il y a 19 heures
Grimbergen, Belgique Keyrus Belgium Temps pleinWhy Keyrus, Why Now!AI does not transform businesses. Architected intelligence does. Keyrus is a group of 2,800 consultants across 28 countries, and for over 30 years we have built the data foundations that intelligent enterprises run on. In Belgium, our Trust & Governance team helps leading companies make their data reliable, governed and ready for what...
-
Team Leader – Gare de Bruxelles-Midi et aéroport de Charleroi
Il y a 4 heures
Grimbergen, Flanders, Belgique Jobbydoo Temps pleinVos responsabilités Vous êtes responsable de la performance globale de vos magasins, notamment en matière de ventes, d’exécution commerciale et opérationnelle, de service à la clientèle et de gestion du personnel. - Vous garantissez un service à la clientèle de qualité, conforme aux standards élevés de Press Shop & More. - Vous assurez...
-
HR internship
Il y a 19 heures
Grimbergen, Belgique Keyrus Belgium Temps pleinYour role MattersAre you passionate about people and interested into Data and Digital? Are you eager to learn about the different aspects in HR and Talent Acquisition and do you want to help shape a strong employee branding and experience for our Keyrusians? Then we are looking for you as our next HR intern!As a key player in Consulting and Technologies,...
-
HR Operations Manager
Il y a 5 jours
Grimbergen, Flanders, Belgique Whirlpool Corporation Temps pleinKitchenAid is part of the Whirlpool Corporation family, a global leader in home appliances. Since the beginning, KitchenAid has designed kitchen appliances with the maker in mind – all crafted to open a door to new possibilities and help you to get the most out of making. Delivering performance, style and innovation, they take your creations up a...
-
Data Architect
Il y a 19 heures
Grimbergen, Belgique Keyrus Belgium Temps pleinWhy Keyrus, Why Now!Keyrus is an international group of 2,800 consultants and experts across 28 countries, built on a single conviction: AI does not transform businesses. Architected intelligence does. For more than 30 years, we have been building the data foundations that make intelligent systems work — designing the Operating System of the intelligent...
-
Amazon Ecommerce
Il y a 4 heures
Grimbergen, Flanders, Belgique Whirlpool Temps pleinRequisition ID: 72556 About Whirlpool CorporationWhirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand...
-
Financial Controller Drive The Closing Retail Brussels €75k
Il y a 2 jours
Grimbergen, Belgique Walt & Spencer B.V. Temps pleinReady to control a P&L driven by store performance, margin and shrinkage instead of clean recurring services? Someone equally comfortable owning a regional closing as digging into a store-level margin issue with operations? Someone who wants their analyses to land in actual cost decisions, not in a quarterly slide pack? Then this is the step you've been...
-
HR Operations Manager
Il y a 4 heures
Grimbergen, Flanders, Belgique Whirlpool Temps pleinRequisition ID: 72543 About Whirlpool CorporationWhirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand...
