Senior Functional Consultant

Are you a #curious, #structured, and #committed Salesforce Marketing Cloud Next specialist (or willing to) ready to help design and build the next generation of agentic, AI-powered customer engagement?We're looking for someone who thrives in dynamic environments, enjoys bridging business needs with strong solution design hands-on Marketing Cloud configuration, and is genuinely excited to be at the front line of Salesforce's shift toward agentic marketing — Data 360 (formerly Data Cloud), Agentforce, and Marketing Cloud Next.
If you love workshops AND you also love being in Marketing Cloud — building journeys, configuring agents, and shaping clean, data-driven engagement architectures — this role is for youAs a Senior Techno-Functional Consultant, you will play a key role in designing and building impactful Marketing Cloud projects — including migrations toward Marketing Cloud Next — coaching junior colleagues, and shaping marketing automation best practices within a people-first, fast-moving consulting environment.
You've never worked with Salesforce.
You don't enjoy workshops, problem-solving, or challenging business processes.
You're not comfortable translating business needs into Salesforce features (journeys, data extensions, personalization, agentic automation…).
You're not curious about how AI agents are reshaping marketing — you'd rather stick to what you already know.
Strong experience (3 years) in Salesforce project delivery, with a solid understanding of functional consulting AND declarative build/configuration.
Strong, hands-on experience with Salesforce Marketing Cloud Engagement is required, ideally complemented by Data 360 exposure. Genuine hands-on project experience with Marketing Cloud Next is a strong differentiator — the platform is very recent, so a fast learning curve and genuine curiosity matter as much as prior hands-on experience with it.
Proven ability to lead requirement-gathering workshops and translate insights into Marketing Cloud solution designs and scalable engagement architectures.
Strong knowledge of Marketing Cloud building blocks — Journey Builder, Email/SMS/Mobile Studio, Data Extensions, Contact Builder, Automation Studio — and how they map onto Marketing Cloud Next's unified, Data 360-native model.
Confident in building declarative solutions: customer journeys and journey decisioning, dynamic content & personalization, preference centers, approval processes, dashboards & reporting.
Comfortable working with technical teams and architects, understanding when to use configuration vs. Skilled in documentation, training, and change management to support long-term adoption, including guiding clients through the move from legacy Marketing Cloud Engagement/Account Engagement to Marketing Cloud Next.
Salesforce certifications (Marketing Cloud Consultant, Marketing Cloud Administrator/Email Specialist, Data 360 Consultant…) are strong assets; an Agentforce credential is a plus.
Fluent in French and English – Dutch or Portuguese is a plus.
Knowledge of broader marketing automation, growth strategies, or digital campaigns is a strong asset.#Curious in how you grow, #Structured in how you deliver, and #Committed in what you bring to the team.
As a Senior Functional Consultant at asUgo, your mission will include:Business Analysis & AdvisoryTranslate needs into business requirements, user stories, and acceptance criteria.
Identify improvement opportunities and propose scalable, future-proof Marketing Cloud solutions.
Create functional and solution designs aligned with Salesforce Marketing Cloud and Marketing Cloud Next best practices.
Define the data model (Data 360/Data Extensions), journey/automation approach, personalization strategy, and consent & compliance framework.
Build solutions directly in Marketing Cloud using declarative tools:Data Extensions, Contact Builder and Data 360 segmentsDynamic content, personalization and conversational/two-way emailAgentforce configuration (Campaign Agent, marketing agents)Preference centers, consent management, approval processesTesting & QualityDefine test scenarios, execute functional testing, and validate end-to-end journeys.
Training & Change EnablementCreate training content, deliver training sessions, and support adoption.
Ensure documentation supports maintainability and autonomy for client teams — especially useful for teams transitioning to Marketing Cloud Next.
Team Collaboration & CoachingMentor and coach junior consultants, providing guidance on analysis and build best practices.
Stay ahead of the Salesforce marketing roadmap (Agentforce, Data 360, Marketing Cloud Next) and bring relevant innovations back to the team.
We're also right at the edge of one of the biggest shifts in the Salesforce ecosystem — the move from one-way marketing automation to agentic, always-on customer engagement. If you're ready to shape Marketing Cloud solutions