Copywriter

Il y a 1 mois

Postuler

Bruxelles, Arrondissement Brussel-Hoofdstad, Belgique OPTIMUS IT SERVICES Temps plein

Description de l'offre

Responsibilities

Create and translate briefs into high-value, engaging content aligned with business and segment objectives.
Produce and optimize content across multiple channels (articles, emails, social media, web pages, UX copy, scripts, videos, and long-form content).
Develop SEO and GEO-optimized content to improve visibility in search engines, AI overviews, and LLM responses.
Apply SEO best practices and tools (e.g., Surfer SEO) to enhance content performance and authority.
Use AI tools to support research, writing, optimization, translation, and multi-channel content adaptation.
Collaborate with designers, video creators, and marketing teams to adapt content into multimedia formats.
Translate and adapt content from Dutch and English into high-quality French copy.
Monitor content performance (traffic, engagement, CTR, SOV, conversions) and propose improvements.
Ensure content compliance with regulatory standards and brand guidelines.
Contribute to a consistent tone of voice across all channels and campaigns.

Mandatory Skills

Excellent editorial writing and storytelling skills with strong clarity and creativity.
Ability to produce content across multiple formats (articles, emails, social media, UX copy, scripts, etc.).
Strong experience in SEO content creation and optimization.
Ability to use AI tools for writing, research, translation, and optimization.
Native-level French writing proficiency.
Excellent Dutch understanding with ability to translate and adapt content.
Good English proficiency for content adaptation and source usage.
Bachelor’s or master’s degree in communication, Journalism, Marketing, Languages, Literature, or equivalent experience.
Minimum 6 years of experience in copywriting, content writing, or storytelling roles.

Preferred Skills

Experience with GEO (Generative Engine Optimization).
Understanding of marketing funnels and customer journeys.
Ability to interpret and analyze content performance metrics (CTR, engagement, traffic, SOV, conversions).
Experience writing for B2B audiences and entrepreneurial segments.
Experience in banking, financial services, or regulated industries.
Familiarity with Agile working environments.
Experience collaborating in multidisciplinary creative teams.
Knowledge of Surfer SEO or similar SEO optimization tools.
Strong critical thinking, creativity, and analytical mindset.
Ability to work autonomously with attention to detail and adaptability.
Strong teamwork, communication, and stakeholder collaboration skills.

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