Project Manager Business Consultant

**Mission Overview:**

This is a consultancy mission at a client site, where you will represent Keystone Solutions as a Project Manager Business within the Marketing & Communications domain. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise to dynamic environments and contributing to the client’s digital marketing strategies.

**Responsibilities:**

- Develop and maintain a holistic optichannel strategy ensuring consistent, integrated customer experiences across web, mobile, social, email, paid media, offline, and emerging channels. Translate MarCom and business goals into funnel-based channel plans.
- Design the channel mix and orchestration: determine what message goes where, when, for which audience, and why – across the full digital customer journey.
- Work with MarCom Strategists, SEO/GEO Strategists, and Head of Digital Marketing Strategies to define the right audience strategy. Match audience needs to the right touchpoints and messaging depth. Map cross-channel behaviors and build experience frameworks reflecting user navigation between platforms.
- Act as a strategic partner to MarCom managers and experts, providing guidance and, together with the SEO/GEO Strategist, owning the Digital Shelf.
- Create and evolve end-to-end user digital journey maps for priority audiences, including acquisition, onboarding, engagement, and retention paths.
- Identify friction points, drop-offs, and opportunities for journey improvement.
- Collaborate with UX, Tribes, and MarCom teams to enhance user flows, interactions, and interface clarity.
- Ensure journey design aligns with both brand narrative and performance goals.
- Lead CRO initiatives across digital properties (websites, landing pages, funnels, forms, mobile experiences).
- Conduct A/B and multivariate testing, behavioral analysis, and performance experiments.
- Use tools like Adobe Analytics, Content Square, and heatmap/recording tools to understand user behavior.
- Define hypotheses, run experiments, and translate findings into actionable improvements.
- Work with designers and developers to implement and validate CRO enhancements.
- Build KPIs and dashboards to track channel effectiveness, journey performance, and conversion metrics.
- Analyze engagement, behavioral, and conversion data to identify actionable insights.
- Measure the impact of changes and ensure a culture of continuous optimization.
- Provide reporting and recommendations to MarCom Management and major stakeholders.
- Accountable for the creation and lifecycle management of the Digital Shelf, a section on MarCom Sharepoint featuring a catalog of all channels/touchpoints with channel strategy, standards, guidelines, analytics, KPIs, best practices, audiences, templates, and more.
- Partner with Content Strategist, SEO/GEO Expert, and Channel Owners to align cross-channel initiatives.
- Steer Channel Owners to continuously optimize their respective channels and coordinate via a Channel Guild.
- Ensure all channels work together, supporting coherent and optimized customer experiences.
- Coordinate with UX and tech teams for journey improvements and CRO experiment implementation.
- Align with SEO/GEO Strategist and Content Creators on messaging consistency.
- Coach marketing teams on channel best practices and emerging trends.
- Support or lead the development of personalized experiences across channels.
- Use segmentation insights to tailor journeys, messaging, and conversion points to user needs and behaviors.
- Align personalization strategy with lifecycle stages and CRM programs.

**Requirements:**

- At least 10 years of relevant experience.
- Bachelor's or Master's degree in Business Administration, Design, Marketing, or a related field.
- Fluent in Dutch or French, and fluent in English.
- Strong experience in optichannel marketing strategy and digital experience design.
- Proven expertise in digital journey mapping, UX best practices, and conversion optimization.
- Analytical, hypothesis-driven mindset with a focus on iterative improvement.
- Familiarity with A/B testing tools, behavioral analytics, and experimentation frameworks.
- Strong command of analytics platforms (Adobe Analytics, GA4, Tag Manager, Content Square, or other data visualization tools).
- Ability to translate complex behavioral data into clear strategic actions.
- Experience collaborating cross-functionally with UX, IT, and other MarCom teams.
- Expertise in agile methodologies.
- Excellent communication, negotiation, and interpersonal skills.
- Problem-solving and analytical capabilities.
- Strong stakeholder management, especially with marketing and IT teams.
- Ability to work in complex, fast-paced digital marketing environments.
- Familiarity with banking operations or financial products is preferable.
- Understanding of digital marketing concepts and terminology is preferable.
- Ability to see the overall picture (helicopter view) and demonstrate strategic thinking.
- Analytical mind and conceptual thinking.
- Negotiation and persuasion skills.
- Structured approach, quality-minded, and attention to detail.
- Goal-oriented, open to change, and leadership skills.
- Certifications in Figma, service design, Adobe Analytics, or Content Square are a plus.
- Expectation: 50% on site and 50% homeworking.

**Why Join Keystone Solutions?**

- As a consultant, you will experience a variety of dynamic projects across different client environments, ensuring continuous professional growth and exposure to new challenges.
- Keystone Solutions is committed to turbo-charged learning, offering broad learning experiences and professional development opportunities.
- We foster skyrocketing ambition, supporting your career growth within a framework that values initiative and achievement.
- Being a “K-Stone” means bringing our core values—integrity, excellence, and collaboration—to every engagement, making a real impact for our clients and your own career.

**Ready to Apply?**

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today .