Marketing Manager WBA, EMEA

il y a 3 semaines

Bruxelles, Région de Bruxelles, Belgique TERUMO BCT, INC Temps plein

At Terumo Blood and Cell Technologies, our 7,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.

MARKETING MANAGER WHOLE BLOOD AUTOMATION, EMEA

JOB SUMMARY

The Marketing Manager will play a pivotal role in driving business growth through strategic marketing initiatives within the business unit. This position requires a dynamic individual with a deep understanding of the healthcare landscape, proven expertise in marketing, and the ability to collaborate with cross-functional teams. The ideal candidate will be responsible for crafting go-to-market strategies, developing compelling content, enhancing sales capabilities through training, and building meaningful relationships with Key Opinion Leaders (KOLs).

ESSENTIAL DUTIES
  1. Strategic Planning & Business Growth
    1. Develop and implement comprehensive marketing strategies to drive business growth, support revenue targets, and enhance market penetration.
    2. Conduct thorough market research to identify emerging trends, new opportunities, and valuable insights into the competitive landscape.
    3. Define go-to-market strategies for new product launches and to enhance market adoption, ensuring alignment with business objectives and customer needs.
    4. Identify and evaluate new market opportunities, and contribute to business development efforts to expand the company's reach in existing and new markets.
  2. Content Creation & Management
    1. Create high-quality marketing content (brochures, case studies, white papers, blog posts, presentations, digital assets) tailored to various stakeholders, including clinicians, hospitals, distributors, and internal teams.
    2. Oversee the development and execution of digital marketing campaigns, ensuring effective SEO, email marketing, and social media outreach that align with brand messaging and market positioning.
    3. Collaborate with design teams and external agencies to ensure consistent, engaging, and impactful branding across all channels, including print, digital, and social media.
    4. Manage the content lifecycle, ensuring all materials are up-to-date, relevant, and compliant with industry regulations.
    5. Design and implement sales training programs to enhance product knowledge, selling techniques, and overall effectiveness of the sales team.
    6. Provide sales teams with relevant marketing collateral, including product data sheets, case studies, and FAQs, to support their selling process and improve customer engagement.
    7. Collaborate with the sales team to gather feedback on customer needs, competitive activity, and market challenges, using this information to optimize marketing strategies and refine messaging.
    8. Develop tools and resources that empower sales teams to drive conversions and effectively communicate the value of products and solutions.
    9. Identify, establish, and maintain strategic relationships with KOLs, thought leaders, and influential stakeholders within the healthcare and medical device industry.
    10. Facilitate collaborations with KOLs for product endorsements, clinical studies, and valuable market feedback, positioning the company as a trusted partner in the medical community.
    11. Organize KOL-driven events, such as webinars, panel discussions, product demos, and workshops, ensuring strong engagement and showcasing product innovation.
    12. Leverage KOL insights to inform marketing strategies and refine product positioning, based on real-world evidence and clinical feedback.
  3. Performance Analysis & Reporting
    1. Track and analyze the performance of marketing initiatives (digital campaigns, product launches, events), adjusting strategies as needed to improve results and ROI.
    2. Monitor and report on key performance indicators (KPIs), such as campaign engagement, lead generation, conversion rates, and overall marketing effectiveness.
    3. Prepare regular reports for senior management, providing insights into marketing effectiveness, business growth, and recommendations for future campaigns.
    4. Ensure compliance with industry regulations, including FDA, HIPAA, and other relevant standards, in all marketing communications and activities.
  4. Cross-Functional Collaboration
    1. Collaborate with product, sales, and R&D teams to ensure alignment between marketing efforts and product development, ensuring that marketing strategies reflect the company's capabilities and customer needs.
    2. Work closely with the leadership team to ensure marketing strategies align with overall company goals, objectives, and vision.
MINIMUM QUALIFICATION REQUIREMENTS
  1. Master's degree in marketing, Business Administration, or a STEM related field.
  2. 5+ years of marketing experience, preferably within the medical device or healthcare industry.
  3. Proven track record of successful product launches and marketing campaign management.
  4. Nice to have:
    • Multiple language skills
OTHER EXPECTATIONS
  1. Strong analytical and strategic thinking skills.
  2. Exceptional written and verbal communication skills.
  3. Proficiency in digital marketing platforms, CRM tools, and data analytics.
  4. Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
  5. Experience with KOL engagement and understanding of healthcare regulations.
ADDITIONAL INFORMATION
  1. Requires travel (30%+)
  2. Reports into Marketing Team Leader or Marketing Director EMEA
  3. Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  4. In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  5. We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  6. We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  7. Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare:
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
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