Product Marketing Manager

il y a 1 semaine

Bruxelles, Région de Bruxelles, Belgique Zetes Temps plein

Product Marketing Manager

Zetes

Brussels (Evere), Belgium (Hybrid)

We are Zetes (pronounced 'Zet-es'). Our team of 1,300 employees works across 22 countries in EMEA, delivering SAAS solutions, optimizing our customers' supply chains & innovating citizen identification across the world. Our work for our B2B customers keeps the goods we need moving with precision traceability. Our work for our B2G customers ensures the delivery of a strong basis for legal identity to citizens in their home countries and creates safe movement for them between the countries they choose to travel to. We are proud to say that our work touches the lives of people all around the world.

Follow us on LinkedIn and visit our website www.zetes.com

What it feels like to be part of our team:

Our diverse teams are empowered to challenge, create and innovate. At the core of our business is a spirit of endless possibilities. Our teams thrive in our agile environment where every person plays a critical role in the success of our business. With more than 35 years of experience, our company continues to see year-on-year growth. The clarity our leadership team ensures we each understand our purpose and direction. The energy of our team ensures that as we grow we remain dynamic and responsive to the opportunities that create success for our customers. Our people bring sustained passion for our work. We value every individual and every individual plays a key role in the Zetes team.

The opportunity:

Linking the physical and the digital worlds is part of our DNA. Our packaged solutions, combined with cutting-edge technologies, are designed to enable manufacturers, logistics service providers, and retailers to optimize their agility and efficiency and gain real-time visibility and control over their connected supply chain. Zetes Goods ID delivers complete turn key solutions to our customers through machine, software and lifetime services.

We are looking for a Product Marketing Manager (B2B Software Solutions) to drive our messaging, positioning, and go-to-market strategy for our Goods ID solutions suite.

Department: Corporate Marketing

Reports to: Corporate Marketing Manager

Your role will be to:

As a Product Marketing Manager, you will develop and execute compelling product positioning, messaging, and go-to-market strategies to maximise Zetes' market impact. You will collaborate closely with sales, product teams, and the broader marketing team to ensure our solutions meet market needs and stand out in competitive industries such as logistics, retail, and manufacturing.

Key responsibilities:

  • Positioning & messaging: Develop clear, compelling, and differentiated messaging frameworks for our Goods ID supply chain execution solutions and technologies.
  • Go-to-market strategy: Design the go-to-market strategy in alignment with product owners and the Corporate Marketing Manager.
  • Market research and analysis: Analyse market trends, customer needs, and competitor activities to inform strategic decision-making.
  • Sales enablement: Create sales collateral, presentations, and training material to equip teams with the tools they need to sell effectively.
  • Content development: Collaborate with the Corporate Marketing Team to create compelling marketing collateral.
  • Cross-functional collaboration: Work closely with central solution teams and central marketing to support efforts to build pipeline and drive business growth.

Who You Are

  • Experience: 5-10 years of experience in B2B Product Marketing, ideally within SaaS software solutions. Experience in supply chain, logistics, or manufacturing industries is a strong plus.
  • Technical Skills: Excellent command of the Microsoft Suite, especially Excel and PowerPoint. Knowledge of Salesforce is a strong plus.
  • Strategic thinker: Ability to develop high-level positioning strategies while executing hands-on marketing initiatives. You know how to align marketing strategies with overall business goals.
  • Storyteller: Strong ability to translate complex technical solutions into compelling and digestible messaging for different audiences.
  • Analytical & data-driven: Ability to interpret market trends, customer insights, and competitive intelligence to drive marketing strategies.
  • Collaboration mindset: Proven experience working cross-functionally with sales, product teams, and marketing departments.
  • Team player: Being a strong team player is essential in our team, so we're looking for someone who thrives in a collaborative environment and values teamwork as much as individual contributions.
  • Excellent Communicator: Strong written and verbal communication skills in English (any additional languages are a plus).
  • Project Management: Ability to manage multiple marketing initiatives and deadlines efficiently.

Occasional travel to European countries will be required.

Careers at Zetes:

When you join the Zetes team, we will help you to grow, thrive and elevate. We take the time to understand our employees as individuals and this means that we recognize what you are looking for from your career can differ at different stages of your life. Our people are with us for the long term and as such working for Zetes is about long term partnership. When it comes to career growth opportunities, our employees work spans multiple activities and outputs. Our all hands-on deck ethos will give you swathes of knowledge about our company and industry. Your role will provide you with a breadth of perspective that means your learning and growth opportunities will evolve as does our business. By being innovative, problem-solving and integrating viewpoints from across the organization, you will have the chance to explore and prove yourself in multiple spaces. The possibilities are limitless. By demonstrating real impact, with Zetes, you have the chance to make your career whatever you want it to be.

Your reward:

Alongside a competitive salary you will receive an excellent benefits package.

Equal opportunities:

We believe that the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds and experiences. We are proud of our culture where people from all walks of life can thrive, grow and elevate.

Company information:

Our company is led by Pierre Lambert, CEO. Zetes is part of the Panasonic Group of companies.

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