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Senior Digital Sales Expert (Digital Sales – Banking) – FreelanceA customer of ours in the banking sector in Brussels are looking for a Senior Digital Sales Expert to join on a long-term freelance basis.They are undergoing a major digital transformation aimed at increasing digital and mobile sales across their key products. This includes improving the full digital buyer journey, strengthening SEO performance, driving paid & owned traffic, and running continuous experimentation to optimise conversion rates.They are therefore looking for a Senior Digital Sales Expert who can take ownership of traffic generation, funnel optimisation, and digital content performance while working closely with marketing, analytics, and product teams.Responsibilities:Manage the full digital buyer journey from traffic acquisition to lower-funnel conversion.Create and optimise tactical paid & owned campaigns (SEA, programmatic, social, content).Analyse funnel and traffic performance using tools such as Adobe Analytics.Build and manage experimentation backlogs including A/B tests and journey optimisation initiatives.Optimise web and app pages for SEO, conversion, and user experience.Define and refine audience targeting and retargeting strategies using DMP tools.Develop short-, mid-, and long-term digital sales improvement strategies.Share best practices on SEO, acquisition, and conversion optimisation across squads.Monitor full-funnel performance (click → sale) and implement data-driven improvements.Work closely with stakeholders to ensure adoption of digital optimisation tools and capabilities.Requirements:Proven experience as a Digital Sales Expert, Growth Marketer, Digital Strategist, or similar role.5+ years' experience in digital marketing, performance optimisation, SEO/SEA, or e-commerce.Strong analytical skills and experience with Adobe Analytics, AEP, Cognos, Jarvis, SEMrush.Hands-on experience with A/B testing and experimentation methodologies.Collaborative mindset with the ability to work across marketing, analytics, and product teams.Fluent in Dutch or French, plus English.Master's degree or equivalent experience.Additional DetailsSTART DATE: ASAPDURATION: 12 Months (Long-term extension expected)CONTRACT: FreelanceLOCATION: Brussels (50% remote)ONSITE POLICY: HybridHOURS PER WEEK: 40LANGUAGES: Dutch or French + EnglishINTERVIEW PROCESS: 1–2 stages
