Brand Manager Homecare
il y a 2 semaines
About Our Client
The client is a leading FMCG player with a rich portfolio of international brands. As a family-owned company with a dynamic and entrepreneurial culture, we are focused on growth, innovation, and customer satisfaction. We provide a stimulating environment where ambition meets opportunity, offering plenty of room for personal and professional development.
Job Description
The Brand Manager will have the following responsibilities:
- Marketing Strategy & Execution:
- Develop and execute local marketing activities for the Home Care category.
- Design and implement activation plans for digital, social media, and in-store campaigns.
- Identify and drive innovations and product adaptations based on market research and analysis.
- Stakeholder Management:
- Collaborate with internal teams such as sales and shared services.
- Serve as a strategic sparring partner for brand owners, providing expert insights into market opportunities.
- Present and align marketing plans with customers and retailers.
- Data Analysis & Market Insights:
- Utilize Nielsen and IRi data for up-to-date market analyses.
- Conduct store checks to monitor trends and develop actionable recommendations for brand growth.
- P&L Responsibility:
- Manage the profitability of your brand portfolio, ensuring both top-line and bottom-line growth.
- Category Growth Vision:
- Work closely with the Category Cluster Lead Household to define and execute a vision for category growth in diverse channels, including traditional retail, DIY, and e-commerce.
The Successful Applicant
- Previous experience in a similar position.
- Ability to move from analysis to conclusions, recommendations, and actionable plans.
- Experience with Nielsen or other data.
- Proven track record of driving category growth and managing P&L responsibilities is a plus.
- Fluent in Dutch and French.
- Team player, pragmatic, results-oriented, and communicative.
What's on Offer
- The opportunity to manage an international, well-known brand portfolio across multiple channels.
- A collaborative and supportive environment within a growing, customer-focused FMCG company.
- Career progression and development opportunities.
- Flexible working arrangements, including partial remote work.
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