Brand Manager Belux
il y a 4 semaines
For Abbott Diabetes Care, we are looking for a Brand Manager.
The Brand Manager Belux is responsible for ensuring branding is consistent across advertising and campaigns, in line with the existing guidelines.
- Leading local CRM programs; develop innovative programs and initiatives leading to greater patient intimacy and loyalty/retention.
- Support the Marketing team to develop cost-effective communication, acquisition, and retention programs leveraging existing assets, such as databases.
- Responsible for ATL campaigns.
- Responsible for the digital marketing strategy and developing digital marketing plans.
- Be part of the respective EMEA & Global groups/forums to ensure local insights and learnings are shared and used to improve the offered solutions and assets.
- Experience with and an understanding of market research, and translate the outcome of Market research into concrete customer-related initiatives.
- Achieve annual organizational goals of product sales and market share growth, within allocated budgets.
- Define the product strategy and roadmap in alignment and collaboration with management.
- Design and execute promotional activities.
- Drive motivation of the sales force towards brand aspiration.
- Bachelor’s/Master’s degree in management, or marketing or equivalent by experience.
- Previous experience in the pharmaceutical and/or medical device industry in a marketing and/or sales function.
- Brand management experience background including multichannel and digital.
- Fluent in English, French and/or Dutch.
- Creative, critical thinker.
- Analytical, autonomous, stress resistant.
Abbott provides a varied, challenging, and international position in a dynamic and pleasant working environment. In our organization, you can count on excellent primary and secondary benefits, a positive working atmosphere, a personal growth plan, extensive training opportunities, and good career prospects. We are in the business of advancement, both in health solutions and in the lives and careers of our employees. Our work across the world and in many areas of healthcare provides a rich environment for our employees to explore career paths, interests, and opportunities.
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