Global Communications Director
il y a 3 semaines
Founded in 1829, Delvaux is a truly Belgian brand. In fact, it was even born before the Kingdom of Belgium, which was only established one year later, in 1830.
Created in Brussels by the innovative Charles Delvaux, la Maison has remained at the forefront of luxury leather goods for nearly two centuries because of its savoir-faire, uncompromising craftsmanship and the outstanding quality of its creations.
Delvaux is the oldest fine leather goods house in the world, crafting and designing without interruption in its workshops since then. Delvaux is the inventor of the modern handbag, having filed the first-ever leather handbag patent in the world, in 1908. Among its extremely rich archive of over 3,000 designs, Delvaux's emblematic creations include The Brillant (1958), The Tempête (1967), The Pin (1972) and The Lingot (2022). Steeped in emblematic addresses around the world, from Saint-Honoré to New Bond Street to Fifth Avenue, all 60 Delvaux boutiques are different. Official purveyor to the Royal Court of Belgium since 1883, Delvaux has always shared and celebrated Belgian cultural references and values.
Your Mission
Defines the worldwide communication strategy with focus on Product and Brand with a clear view on annual and three years plan in order to develop and increase the brand's awareness to support the development of Delvaux.
In charge of Press, PR, Digital communication, Content, Events, Brand and Visual Identity.
Main Responsibilities:
- You define and develop the brand awareness and visual identity strategy.
- You translate into an action plan the WW communication strategy in line with the annual and three years plan.
- You define short term actions and long term goals in line with the annual three years plans.
- You achieve Brand consistency and Product presentation on all supports: PoS, online and offline media, events, showrooms,…
- You manage the development, improvement and upgrading of the communication tools for print, digital, social media,…
- You ensure management and coordination of internal and external agencies.
- You manage media relations and maximize media opportunities.
- You oversee the implementation, improvement and upgrading of the brand's digital activities in order to develop the brand awareness worldwide, to create appealing content for attracting and retaining digital audiences.
- You define the action plan to support store openings.
- You define the strategy of product visibility and brand ambassadors programs.
- You coordinate and work with the teams in regional subsidiaries (local team, press offices) to assist in meeting their needs regarding events, specific communication activities around local key moments.
- You are in charge of the Museum.
- You manage a team of 7 to 9 people (3 direct reports).
- You establish communication budget and follow-up.
- You work in close collaboration with:
- The Collection, Product and Development Director to define the most interesting ways to decline her artistic vision and to develop the projects.
- The Chief Commercial Officer to create synergy with retail development, & CRM to develop the business and take actions to ensure sell-out.
- The Merchandising department.
- The HR department to develop a coherent internal communication, share the action plan in order to strengthen the employees' sense of belonging and make them become our Brand advocates.
- You are willing to travel worldwide on a regular basis.
This list is not exhaustive.
Your Profile:
- You are a pragmatic, hands-on, problem-solving, agile 360° thinker.
- You are strategic and creative to achieve long-term goals.
- You are sensitive to refinement, aesthetics, and design. Less is more
- You would buy the whole art-gallery if you could.
- You feel attracted to technical objects.
- You have a humble and entrepreneurial mind-set.
- You are operational and strategical.
- You have an open-minded brain scouting for new things all the time.
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