EMEA Retail Digital Marketing Specialist
il y a 4 semaines
Type of work: Hybrid
Type of contract: Open-ended/permanent
Full/Part Time: Full time
Location: Zaventem, BE
ABOUT USBridgestone Americas, Inc. (BSAM) and Bridgestone Europe, Middle East and Africa (BSEMEA) operate collectively as a “Bridgestone West” strategic region, servicing business needs across the Americas, Europe, Middle East, and Africa. Bridgestone and its subsidiaries develop, manufacture, and market a wide range of products and solutions for diverse customers and industries.
ABOUT THE ROLEYou will enhance the digital retail experience by managing and optimizing digital marketing strategies, website operations, and online presence tools. This role ensures alignment with business objectives through data-driven insights, supports website functionality and SEO/SEM optimization, and provides tools and guidance for effective online advertising and local presence management across the EMEA region.
Responsibilities:
Digital Marketing- Strategy support: Collaborate with regional marketing teams to align data analysis with business objectives and propose actionable improvements based on insights to enhance performance and engagement.
- Project management: Provide business case support for website development, ensuring effective planning, agency management, on-time delivery, and achievement of KPIs. Drive continuous improvement by introducing new functionalities, refining content, and monitoring impact metrics.
- Website rollout support: Including dealer onboarding with training and material where required.
- Website Request Management: Validate, complete, and assign website-related tasks to the appropriate agency or internal colleagues, ensuring timely resolution.
- SEO and SEM: Optimize website performance to improve the customer journey and boost organic traffic.
- Presence management: Oversee local management of online presence using tools such as Yext, ensuring accurate business information.
- Online advertising support: Collaborate with regional marketing teams to manage paid advertisements effectively.
- Emerging technologies: Stay informed about digital trends and tools, recommending innovative solutions to enhance effectiveness.
Experience:
- Minimum of 3 years’ experience in digital marketing, website management, and online advertising.
- Familiarity with tools like Yext, Google My Business, analytics platforms, and Adobe Experience.
- Proven track record of managing digital projects and delivering results against KPIs.
Technical Skills:
- Expertise in SEO/SEM best practices and website optimization.
- Strong understanding of digital tools for local presence management.
- Experience in managing paid advertising campaigns, including bid strategies and performance tracking.
Language Skills:
- Fluency in English (spoken and written) is essential.
Soft/Behavioral Skills:
- Excellent communication and collaboration skills.
- Strong analytical skills to interpret data and recommend improvements.
- Detail-oriented with the ability to meet deadlines and deliver results aligned with KPIs.
- Ability to create and deliver training materials for website rollout and dealer onboarding.
At Bridgestone, we foster co-creation opportunities and empower you to be creative and curious to make mobility safer, more efficient, and sustainable for future generations. We offer:
- A supportive onboarding experience.
- Opportunities for development and growth through training and mentorship.
- Corporate Social Responsibility activities.
- A dynamic and challenging work environment.
- Agility and work/life effectiveness.
- A diverse and inclusive team.
We are committed to creating an inclusive culture that advances equity and embraces individuality, providing equal opportunities in employment.
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