B2B Marketing Manager

Why This Role

Immoweb is looking for a B2B Marketing Manager to strengthen how we position, launch and market our products and commercial propositions to professional customers, including real estate agencies, developers and notaries .

As our B2B portfolio becomes increasingly sophisticated, we need to translate complex products into clear customer value propositions, equip our commercial teams to succeed and build more impactful, consistent relationships with our customers.

This role combines Product Marketing and B2B Customer Marketing , with a strong focus on product positioning, go-to-market execution, Sales enablement, customer communications and adoption.

Working closely with Product, Go-to-Market, Sales, Customer Care and Marketing, you will connect customer insight, product development and commercial execution to deliver measurable business impact.

The Team You’ll Join

You’ll work at the crossroads of Product, Go-to-Market, Sales, Customer Care and Marketing at Immoweb, partnering closely with each of them to bring our B2B propositions to professional customers.

Because Immoweb is part of AVIV Group, you’ll also have the opportunity to share expertise and best practices with colleagues across our European brands.

You will be part of the Strategy & Growth Team, reporting directly to the Director of Strategy & Growth.

What You’ll Own

Your mission is to ensure that Immoweb’s B2B products and commercial offers are clearly positioned, successfully launched and effectively communicated to our professional customers.

You will ensure that:

• Our B2B products and commercial propositions are grounded in customer insight , clearly differentiated and easy to understand.
• Sales and Customer Care teams have compelling narratives, materials and tools to engage customers.
• B2B customer communications, campaigns and touchpoints are relevant, consistent and commercially impactful .
• Customer feedback and performance insights continuously improve our propositions, campaigns and adoption.

Your key responsibilities:

• Product Marketing & Positioning
• Go-to-Market, Launches & Sales Enablement
• B2B Customer Marketing & Communications
• Customer Insight & Performance

What We’ll Achieve Together

Success in this role means creating measurable business impact , not simply producing campaigns and materials.

Success will be measured through:

• Quality and differentiation of priority B2B value propositions .
• Effectiveness of product launches and Sales enablement .
• Product awareness, activation and adoption among professional customers.
• Engagement, conversion and effectiveness of B2B marketing campaigns and customer touchpoints.
• Contribution to B2B revenue growth, customer retention and commercial performance.
• Quality and impact of customer and competitive insights .

The exact measures will be agreed based on the priorities and baseline when you join.

What You Bring

You bring:

• 5–8+ years of relevant experience in B2B Marketing, Product Marketing or Go-to-Market, ideally in SaaS, marketplaces, technology or digital products.
• Proven experience developing and executing B2B marketing plans, including product launches, customer communications and commercial campaigns.
• Strong ability to translate complex products into clear value propositions, compelling messaging and effective sales materials.
• Experience collaborating with Product, Sales, Customer Care and Marketing teams in a cross-functional environment.
• Strong communication, storytelling, analytical and project management skills.
• A commercially minded, customer‑centric approach and comfort working with performance indicators.
• A hands‑on approach — able to move from strategic planning to creating customer‑facing materials, coordinating campaigns and driving execution.
• Strong AI fluency, with the ability to leverage AI tools to improve marketing productivity, content development and campaign effectiveness.
• Fluency in English and Dutch , with a strong professional level of French preferred.
• Comfort working in a fast‑paced environment with multiple stakeholders and evolving priorities.

We are looking for a senior individual contributor who combines strategic thinking with operational ownership — someone who enjoys building strong propositions but is equally motivated by bringing them successfully to market.

What to Expect From the Hiring Process

We want our hiring process to be focused, transpa