B2B Marketing Manager

h3bWhy This Role /b /h3pImmoweb is looking for a bB2B Marketing Manager /b to strengthen how we position, launch and market our products and commercial propositions to professional customers, including breal estate agencies, developers and notaries /b. /ppAs our B2B portfolio becomes increasingly sophisticated, we need to translate complex products into clear customer value propositions, equip our commercial teams to succeed and build more impactful, consistent relationships with our customers. /ppThis role combines bProduct Marketing and B2B Customer Marketing /b , with a strong focus on product positioning, go-to-market execution, Sales enablement, customer communications and adoption. /ppWorking closely with Product, Go-to-Market, Sales, Customer Care and Marketing, you will connect bcustomer insight, product development and commercial execution /b to deliver measurable business impact. /ph3bThe Team You’ll Join /b /h3pYou’ll work at the crossroads of bProduct, Go-to-Market, Sales, Customer Care and Marketing /b at Immoweb, partnering closely with each of them to bring our B2B propositions to professional customers. /ppBecause Immoweb is part of AVIV Group, you’ll also have the opportunity to share expertise and best practices with colleagues across our European brands. /ppYou will be part of the Strategy Growth Team, reporting directly to the Director of Strategy Growth. /ph3bWhat You’ll Own /b /h3pYour mission is to ensure that Immoweb’s bB2B products and commercial offers are clearly positioned, successfully launched and effectively communicated /b to our professional customers. /ppYou will ensure that: /pulliOur B2B products and commercial propositions are bgrounded in customer insight /b , clearly differentiated and easy to understand. /liliSales and Customer Care teams have bcompelling narratives, materials and tools /b to engage customers. /liliB2B customer communications, campaigns and touchpoints are brelevant, consistent and commercially impactful /b. /liliCustomer feedback and performance insights bcontinuously improve /b our propositions, campaigns and adoption. /li /ulpbYour

key responsibilities
/b /pulliProduct Marketing Positioning /liliGo-to-Market, Launches Sales Enablement /liliB2B Customer Marketing Communications /liliCustomer Insight Performance /li /ulh3bWhat We’ll Achieve Together /b /h3pSuccess in this role means creating bmeasurable business impact /b , not simply producing campaigns and materials. /ppSuccess will be measured through: /pulliQuality and differentiation of bpriority B2B value propositions /b. /liliEffectiveness of bproduct launches and Sales enablement /b. /lilibProduct awareness, activation and adoption /b among professional customers. /liliEngagement, conversion and effectiveness of B2B marketing campaigns and customer touchpoints. /liliContribution to bB2B revenue growth, customer retention /b and commercial performance. /liliQuality and impact of bcustomer and competitive insights /b. /li /ulpThe exact measures will be agreed based on the priorities and baseline when you join. /ph3bWhat You Bring /b /h3pYou bring: /pulli5–8+ years of relevant experience in B2B Marketing, Product Marketing or Go-to-Market, ideally in SaaS, marketplaces, technology or digital products. /liliProven experience developing and executing B2B marketing plans, including product launches, customer communications and commercial campaigns. /liliStrong ability to translate complex products into clear value propositions, compelling messaging and effective sales materials. /liliExperience collaborating with Product, Sales, Customer Care and Marketing teams in a cross-functional environment. /liliStrong communication, storytelling, analytical and project management skills. /liliA commercially minded, customer‑centric approach and comfort working with performance indicators. /liliA hands‑on approach — able to move from strategic planning to creating customer‑facing materials, coordinating campaigns and driving execution. /liliStrong AI fluency, with the ability to leverage AI tools to improve marketing productivity, content development and campaign effectiveness. /lilibFluency in English and Dutch /b , with a strong professional level of French preferred. /liliComfort working in a fast‑paced environment with multiple stakeholders and evolving priorities. /li /ulpWe are looking for a bsenior individual contributor /b who combines strategic thinking with operational ownership — someone who enjoys building strong propositions but is equally motivated by bringing them successfully to market. /ph3bWhat to Expect From the Hiring Process /b /h3pWe want our hiring process to be bfocused, transparent and respectful of your time /b. /ppYou can typically expect b2–3 interviews /b with the people you would work most closely with. Depending on the role, we may also include a bpractical case or skills assessment /b relevant to the work you would be doing. /ppWe’ll explain the process from the start an