Country CRM

il y a 1 semaine

Bruxelles, Région de Bruxelles, Belgique Decathlon Temps plein

A company with a commitment Yes, we're an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you'll see we're so much more. Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being active – well, it's an important part of life – and living well shouldn't just be for a privileged few. The power of people and positivity is at the heart of our business. Our team are sports people who are full of energy and enthusiasm for what we do; we're encouraged to innovate and improve, and most importantly, to make changes for the better. We take our responsibility to sport and the world seriously, and we strive to anticipate and rise to the challenges that face our society and our environment. Decathlon is not just a reseller. We're unique because we have our own in-house brands. We are experts in our fields, and we draw on our knowledge and experience to create, design and manufacture our own products in our own studios and labs. Currently, we have over 20 Decathlon brands, each dedicated to a specific sport or practice. And, our family ownership means we're here for the long term. We reinvest our profits into research and development, helping to lower the cost of participating in sport. Gepubliceerd op 17/1/2025 you have a passion for the customer, you are vital, you like teamwork and challenges Jobomschrijving Intro Decathlon Belgium is looking for its new CRM Leader.Thanks to your values and skills, you will contribute to supporting the Decathlon Belgium project with our customer database as a playground. Job Description The CRM Manager is responsible for designing, implementing, and managing the CRM strategy. Their main role is to understand and retain customers by maximizing their CLV (Customer Lifetime Value). Main Responsibilities 1. Development of the CRM Strategy Develop and deploy a customer-centric omnichannel strategy. Segment the customer database and define personas for targeted campaigns. Identify key moments in the customer lifecycle (acquisition, activation, retention, reactivation, loyalty). Define strategies to improve each customer's CLV (purchase frequency, average basket, loyalty). 2. CRM Campaign Management Design and manage marketing campaigns (emailing, SMS, push notifications, etc.). Define personalized and automated customer journeys using CRM tools. Measure and optimize campaign performance (open rates, clicks, conversions, etc.). 3. Data Analysis and Reporting Monitor and analyze KPIs related to customer relationships (retention rates, NPS, CLV, etc.). Leverage customer data to identify growth opportunities or areas for improvement. Provide regular reports and recommendations to marketing and sales teams. 4. Collaboration with Internal Teams Work in synergy with customer, marketing, e-commerce, IT, data, sports, and international teams. Ensure the consistency of CRM actions with other marketing initiatives. Train teams on the use of CRM tools. 5. CRM Tools Management Ensure optimal use of CRM platforms (Salesforce, Easyence). Stay updated on technological innovations and CRM trends. Collaborate with legal and cybersecurity teams to ensure the integrity and security of customer data. You are part of the customer network and enjoy teamwork, sports, and have a true passion for the customer. The following values resonate with you, and you express them daily: Vitality, Authenticity, Responsibility, Generosity. Jobprofiel Professional Skills Analysis and Segmentation Mastery of customer segmentation and data analysis techniques (e.g., advanced Excel, Tableau). Proficient in data analysis to transform raw data into actionable insights for business teams. Marketing Automation Experience with automation platforms. Skilled in designing multi-step workflows and complex scenarios. Strategy and Planning Ability to develop a CRM strategy aligned with business objectives. Knowledge of omnichannel and phygital approaches. Project Management Capable of managing cross-functional projects within strict deadlines. Expertise in budget management and ROI monitoring. Technological and Regulatory Monitoring Knowledge of regulations related to data management (e.g., GDPR, ePrivacy). Awareness of digital trends such as personalization, AI, and data-driven marketing. Human Skills Leadership and Collaboration Proven ability to unite and motivate multidisciplinary teams. Excellent communication skills with various stakeholders (sales, data, legal, etc.). Analytical Mind Strong ability to interpret complex data and derive actionable insights. Results-oriented approach with a meticulous focus on KPI monitoring. Customer Orientation Empathy and a deep understanding of customer expectations and behaviors. Ability to translate customer needs into concrete actions. Creativity and Innovation High level of creativity in designing original and impactful campaigns. Passion for experimentation and continuous improvement. Adaptability and Resilience Ability to thrive in a constantly evolving environment. Effective management of stress and unexpected challenges. Additional Information Languages: Native pro... Synergy, Lifetime Value, Data Management, Innovation, Platforms, Customer Relations, Push Notification, Cyber Security, Business, Net Promoter Score, Creative work, Management, Experimentation, Conversion Rate, Tableau, Acquisition, Projects, Development, Design, Sales, Networks, ROI, Customer Lifecycle, Leadership, Customer Needs, Database, Retention, Analysis, Tools management, Data analysis, Expertise, Data analysis, Marketing and sales, KPI, Strategies, SMS, Stress tolerance, Communication, Campaign Management, Campaign, Design, InDesign, Meet Deadlines, Unit-E, Segmentation, Customer Journey, Security service, Result Oriented, Campaign, GDPR Regulation, Strategic Planning, Regulation, Monitoring, Sports, Budget Management, Customer Data, Advanced Excel, Passion, Customer Oriented, Adaptability, Reporting, Highly responsible, Motivate Employees, KPI, E-commerce, Customer Oriented, Project Management, Marketing, Personas, Salesforce, Act with integrity, Automation Originele vacature is te vinden op StepStone.be – Maak nu een Jobagent aan op StepStone en vind je droombaan https://bit.ly/2jPYsZC Vind gelijkaardige jobs, informatie over werkgevers en carrièretips op StepStone.be Original job ad is published on StepStone.be - Set up a Jobagent at StepStone now and find your dream job https://bit.ly/2jPYsZC For similar jobs, information on employers and career tips visit StepStone.be La version originale de cette offre d'emploi est disponible sur stepstone.be – Créez maintenant votre Job Agent sur StepStone et trouvez le job de vos rêves https://bit.ly/2jPYsZC Trouvez des jobs similaires, des informations sur les employeurs qui recrutent et des conseils de carrière sur stepstone.be

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