Senior Product Marketing Manager

Your mission Working at the heart of a cross-functional product team, the highly strategic Senior Product Marketing Manager role is responsible for identifying and defining the market opportunity for Intigriti's products, validating product-market fit, taking our offering to market and scaling the company’s growth. Through market research, the Senior Product Marketing Manager gains in-depth knowledge of the industry, competitive landscape and customers. Based on these insights, they create, validate and iterate product positioning and messaging which resonates with target customers. They deliver effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy, optimized for the different customer segments and personas and accounting for their unique end-to-end customer journeys. The Senior PMM is responsible for new feature communications and planning strategic cross-channel marketing campaigns to drive product adoption. What you’ll be doing Market Analysis and Research: Conduct in-depth market research to understand the competitive landscape, customer needs, and industry trends in the ethical hacker space. This will include an annual Customer Satisfaction Survey. Work with Product to analyze customer feedback and enhance our offerings based on market demand. Product Positioning and Messaging: Develop compelling value propositions and messaging that resonate with our target audience, emphasizing the unique benefits to our product and community. You will be a true partner to the Product team to ensure timely launch plans for new products and features as well as accurate and impactful communication of product features and capabilities. Go-to-Market Strategy: Own the product marketing strategy and planning Create and execute go-to-market plans for new product launches, feature updates, and campaigns to drive awareness and adoption. Collaborate with cross-functional teams, including sales, content marketing, and customer success, to ensure alignment in messaging and strategy Content Creation: Closely collaborate with the product and customer success teams to identify content topics and opportunities to highlight the features and benefits of our platform and community. Create and manage e-mail and content campaigns around new features, verticals, personas, customer problems and important changes and market trends. Maintain a current knowledge database: Regularly update information (changelog) to ensure accuracy and user friendliness. Sales Enablement: Equip the sales team with the necessary tools, training, and collateral to effectively communicate the value proposition of our products to potential customers, including competitor battle cards, one-pagers and monthly enablement sessions. Collaborate with sales to understand customer needs and feedback, incorporating insights into marketing strategies. What you’ll bring You have extensive experience in a Senior Product Marketing role, ideally in a SaaS, cybersecurity or technology solution setting. You have experience growing product usage and working with cross-functional teams (Product, Customer Success, Sales) to deliver new business and expansion opportunities. Excellent communication, presentation and delivery skills Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements. Ability to analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns. Ability to understand complex technology product messages and communicate them effectively in customer-facing content. You have experience releasing technical products to new and existing customers. A passion for cybersecurity and technology is a plus. Personal qualities: Able to 'Get Things Done' - both through formal and informal channels of communication. Driven by a challenge, thrives in a fast-paced scale-up environment. What is in it for you? Competitive salary 40-hour work week 20 days of annual leave + 12 ADV days 2-months work abroad policy Flex Income Plan (Cafeteria plan) Company car and fuel card or Mobility budget Top-notch hospitalisation and group insurance Meal & Eco vouchers Hybrid working model Initial home office budget Great training and yearly learning budget Social activities and team outings Referral bonus Great hardware and access to the best tools to be successful in your role Mobile subscription contribution Your team Why join us? Here are some great benefits of joining our team: Cybersecurity is a great place to be The security industry is fast-paced and continues to grow even during times of economic uncertainty. We provide a clear career path and learning budget to help set you up for success. Join a company that’s making a real impact. In addition to our sustainability goals, we empower ethical hackers from all backgrounds to earn a living. Be yourself Our international team celebrates individuality and places a strong focus on diversity and inclusion. We are the proud winners of the Deloitte Rising Star award in 2020 and the Deloitte Fast 50 award in 2021. We’re backed by top investors who are enabling us to grow internationally. #J-18808-Ljbffr