Senior Marketing Manager

Senior Marketing Manager - SMB (Small and Medium Businesses) Join to apply for the Senior Marketing Manager - SMB (Small and Medium Businesses) role at Alan. Alan's vision is to make prevention the new norm of care for all, and our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system, creating the most member‑centric healthcare experience. We partner with 35K+ companies of all sizes, serve more than 1M+ members, and have reached 680M+ in ARR. Our team of 700+ people operates across France, Spain, Belgium and Canada. At Alan, we value innovation and cultural values that guide our approach to work, such as obsession with member health, mission‑first thinking, customer‑driven focus, high standards, distributed ownership, radical transparency, honest feedback, optimism, empathy, creativity, disciplined execution, simplification and speed. Key responsibilities Strategy: define the end‑to‑end engagement strategy for admins, identifying key needs, pain points, and prioritising initiatives both short‑term and long‑term. Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies. Data: continuously improve tracking and analytics, set targets and KPIs for engagement. Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness. Influence product roadmap: surface segment‑specific feature requirements and align product evolution with admin needs. Cross‑functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets. Projects you’ll work on Renewal ownership: shape the renewal strategy – define the pitch, determine the right balance between personalisation and scale, and ensure solutions work across markets while meeting technical constraints. Engagement campaigns: design and execute year‑round campaigns (medical inflation, prevention, contract management, etc.) and lead go‑to‑market for major product launches. Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in‑product notifications). Is it you we’re looking for? 5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing. Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems. Strategic thinker with strong execution skills: comfortable moving from strategy to hands‑on campaign building. Data‑driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate. Customer‑centric: you regularly talk to customers and use their voice to inform your work. Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity. Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies. Full French and English fluency (written and spoken). Employment type Full‑time. Perks & Benefits Fair rewards – generous equity packages complement your base salary, for permanent contracts only. Flexible office – amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship. All the tools you need – MacBook Pro, keyboard, laptop stand, monitor, and Bose noise‑canceling headphones. Flexible vacation policy and flexible working hours. Delightful healthcare insurance – extremely comprehensive health insurance 100% for you and your children; 90‑100% for partners depending on your country (permanent contracts only). Transport – country‑specific commuter benefits. Learning & training opportunities – highly flexible training policy with free books and budget to attend and speak at conferences. Personal growth through coaching – every Alaner is paired with a dedicated coach from day one. Parental leave – extended parental leave for all new parents, for permanent contracts only. Important note: we hire people, not roles. If you’re excited about this opportunity but don’t tick every box, we’d love to hear from you. Everyone, no matter how under‑represented, should feel free to apply as it can only bring learning or success. If you identify yourself as a woman: research shows women often apply only when meeting 100% of requirements. Remember, this is just a guide, not a checklist. We’ll be thrilled to receive your application Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info. #J-18808-Ljbffr